Do Color Preferences Matter?

Question

Do color preferences affect repetitive tasks that require fine motor skills, like picking

up small objects very quickly?

Purpose

• The purpose of this project is to determine if our color preferences affects our choices. This is important because, it affect people’s choices when buying something.

Hypothesis

• We hypothesize that color preferences will affect peoples choices. We believe this because it makes no sense for people to pick colors that they are not attracted to. For example, when people shop for clothing, they only choose colors they like.

Procedure

Materials

• 1 bag of M&Ms • 1 bag of Skittles • 10 boxes of 24 color pencils• A sharpened pencil• 1 large bin to put materials in• Crayons

Variables

Manipulated –Objects people pick from

Responding-Percentage people pick their favorite color

Constant- Method of finding favorite color and objects in the bin

DIRECTIONS

• Fill a bucket with snap cubes.• Pull out 10. Record choice.• Put cubes back.• Ask favorite color and record.• Repeat steps 1-5 using M & M’s.• Repeat steps 1-5 using Skittles.• Repeat steps 1-5 using crayons.• Repeat steps 1-5 using color pencils.• Calculate the percentage of people who

picked their favorite color the most.

SUBJECTS WHO PICKED THER FAVORITE COLORSUBJECTS WHO PICKED THEIR FAVORITE COLOR

TRAIL

1 TRAIL

2 TRIAL

3 TRIAL

4 TRIAL

5 AVERAGE

PERCENTAGE

OF SUBJECTS

WHO PICKED THEIR

FAVORITE COLOR

40 40 40 40 40 40

Conclusion

Our hypothesis was incorrect. Color preference does not affect peoples color choices. The average percentage of subjects who picked their favorite color was 40%. It maybe interesting to find out next if we used food to see if the results would change.