Do You Measure Up?Do You Measure Up?

The New Event StandardsThe New Event Standardsfor Green and Sustainable Eventsfor Green and Sustainable Events

Jaime Nack:Jaime Nack: Founder and PresidentFounder and PresidentThree Squares Inc.Three Squares Inc.jnack@threesquaresinc.comjnack@threesquaresinc.com

Michael Vargo:Michael Vargo: Director, Corporate Special EventsDirector, Corporate Special EventsThe Walt Disney CompanyThe Walt Disney Companymichael.vargo@disney.commichael.vargo@disney.com

www.greenmeetings.info

APEX / ASTM Environmentally APEX / ASTM Environmentally Sustainable Meeting Standards Sustainable Meeting Standards

US Environmental Protection AgencyUS Environmental Protection Agency

Green Meeting Industry CouncilGreen Meeting Industry Council

APEX: Convention Industry Council’s Accepted Practices ExchangeAPEX: Convention Industry Council’s Accepted Practices Exchange

ASTM: An ANSI certified international standard development organizationASTM: An ANSI certified international standard development organization

APEX / ASTM Environmentally Sustainable Meeting StandardsAPEX / ASTM Environmentally Sustainable Meeting Standards

APEX Environmentally SustainableAPEX Environmentally SustainableMeeting Standards Meeting Standards

What is a What is a Green / Sustainable Event?Green / Sustainable Event?

Sustainable Event PracticesSustainable Event Practices

Focus areas:

Waste diversion (composting, recycling);

Sustainable menu guidelines;

Sustainable purchasing guidelines;

Energy reduction;

Clean (alternative fuel) transportation options;

Carbon tracking, analysis and offsets.

Sustainable Event ResultsSustainable Event ResultsThe goal is to achieve measurable and long-lasting results at each event, The goal is to achieve measurable and long-lasting results at each event, including:including:

Train local volunteers, venue, and catering staff on waste diversion;Train local volunteers, venue, and catering staff on waste diversion;

Support sustainable products and services industry (name badges, Support sustainable products and services industry (name badges,

binders, audio visual, floral, etc.);binders, audio visual, floral, etc.);

Support local farmers via menu selection; Support local farmers via menu selection;

lbs or tons of waste diverted from landfill;lbs or tons of waste diverted from landfill;

Support local compost sites or provide valuable compost to local Support local compost sites or provide valuable compost to local

farms, landscapers, parks, schools, etc.; and,farms, landscapers, parks, schools, etc.; and,

Carbon tracking, analysis and offsets.Carbon tracking, analysis and offsets.

Why do we measure?Why do we measure?Calculate total footprint or amount of Greenhouse Gas emissions Calculate total footprint or amount of Greenhouse Gas emissions

related to event activities.related to event activities.

1.1. GHG: Purchase of Verifiable Carbon OffsetsGHG: Purchase of Verifiable Carbon Offsets

Can’t reduce what you don’t measure!

What do we measure?What do we measure?Activities include:Activities include:

Attendee Travel To/From EventAttendee Travel To/From Event

• Type of VehicleType of Vehicle

• Bus, Metro, TrainBus, Metro, Train

• FlightsFlights

• Walk, BikeWalk, Bike

Production TravelProduction Travel

• Flights - Short, Medium, LongFlights - Short, Medium, Long

• Rental Cars, TaxisRental Cars, Taxis

• Train TravelTrain Travel

• Hotel NightsHotel Nights

Company Vehicles Company Vehicles

Deliveries / Packages ShippedDeliveries / Packages Shipped

Energy UsageEnergy Usage

Waste Diversion (lbs of recyclables, compostables, landfill)Waste Diversion (lbs of recyclables, compostables, landfill)

Other venue data points (generators, etc.)Other venue data points (generators, etc.)

Six StandardsSix Standards

Venue – Environmental Assessment ChecklistVenue – Environmental Assessment Checklist

Education – Staff, Exhibitors, and AttendeesEducation – Staff, Exhibitors, and Attendees

Communication – Printing vs. email / websitesCommunication – Printing vs. email / websites

Product – Reusable optionsProduct – Reusable options

Recycling – Visible recycling binsRecycling – Visible recycling bins

Food and Beverage – Local / Sustainable, Bulk ServeFood and Beverage – Local / Sustainable, Bulk Serve

Virtual Event Platforms**Virtual Event Platforms**

Insert Green MeetingsInsert Green MeetingsPSA VideoPSA Video

(Regis and Kelly PSA for Green Meetings and Events)

Case Study: Inception PremiereCase Study: Inception PremiereProduced by:Produced by: Three Squares Inc.Three Squares Inc.

Venue:Venue: Hollywood MannHollywood Mann’’s Chinese Theatres Chinese Theatre

Challenges: Challenges:

• No waste diversion system (recycling or compost). No waste diversion system (recycling or compost). (This would be a (This would be a 1st!)1st!)

• Sustainable seafood standard…however, menu listed Hamachi as first Sustainable seafood standard…however, menu listed Hamachi as first item. item.

• Pledges to support local farmers - however, menu lacked organic and Pledges to support local farmers - however, menu lacked organic and local. Example: Lychees vs. strawberries.local. Example: Lychees vs. strawberries.

Results: Results:

• Menu - sustainable fish only, local produce.Menu - sustainable fish only, local produce.

• Biodiesel in generators.Biodiesel in generators.

• Invitations printed on 100% PCW FSC recycled paper with soy inks.Invitations printed on 100% PCW FSC recycled paper with soy inks.

• Recycled and composted at both venues (theater and after party): Recycled and composted at both venues (theater and after party): 1.84 tons compost + recyclables1.84 tons compost + recyclables

“Fruit is NOT an

endangered species!”

What is D23?What is D23?

Case Study: D23 Expo 2011Case Study: D23 Expo 2011

Produced by:Produced by: The Walt Disney CompanyThe Walt Disney Company

Venue:Venue: Anaheim Convention CenterAnaheim Convention Center

Measures: Measures:

• LEED Certified Venue LEED Certified Venue

• Exhibitor ParticipationExhibitor Participation

• ““What is your booth doing to be green?” – Signage Identified in Each PavilionWhat is your booth doing to be green?” – Signage Identified in Each Pavilion

• Green Meeting Standards and Recommendations on Backlot SiteGreen Meeting Standards and Recommendations on Backlot Site

• Partner with Aramark on food and beverage service for guest concessions and Partner with Aramark on food and beverage service for guest concessions and backstage areasbackstage areas

• Recycle bins throughout exhibit halls and theatresRecycle bins throughout exhibit halls and theatres

• (ADDITIONAL METRICS TO BE ADDED HERE)(ADDITIONAL METRICS TO BE ADDED HERE)

Trivia QuestionsTrivia Questions

Questions?Questions?and…..thank you!and…..thank you!

Jaime Nack:Jaime Nack: Founder and PresidentFounder and PresidentThree Squares Inc.Three Squares Inc.jnack@threesquaresinc.comjnack@threesquaresinc.com

Michael Vargo:Michael Vargo: Director, Corporate Special EventsDirector, Corporate Special EventsThe Walt Disney CompanyThe Walt Disney Companymichael.vargo@disney.commichael.vargo@disney.com