does brand voice matter?

does brand voice matter? is anyone really listening?

yes, it does.

yes, they are.

“when you write like everyone else and

sound like everyone else, you’re saying,

‘our products are like everyone else’s too’.”

jason fried co-founder and president of 37signals

 

not every brand is cute

what matters is that people get you

know yourself, then share

find your personality adjectives

know yourself, then share

1

find your personality adjectives

know yourself, then share

1

2 figure out who you are talking to

find your personality adjectives

know yourself, then share

1

2

3

figure out who you are talking to

have clear site goals for desired actions

find your personality adjectives

know yourself, then share

1

2

3

4

figure out who you are talking to

have clear site goals for desired actions

use your voice to clearly guide these actions

be credible.

be consistent

credibility breeds loyalty

share your unique approach

credibility breeds loyalty

1

share your unique approach

credibility breeds loyalty

1

2 express your values

share your unique approach

credibility breeds loyalty

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2

3

express your values

say it in your words, not jargon

“inconsistency is the most notorious serial

killer of voice.” joel klettke author of “finding your brand voice (without losing your mind)”

consistency isn’t that hard

create voice guidelines for “dos”and “don’ts”

consistency isn’t that hard

1

create voice guidelines for “dos” and “don’ts

consistency isn’t that hard

1

2 resist the urge to imitate; check the guide

create voice guidelines for “dos” and “don’ts

consistency isn’t that hard

1

2

3 have a review process in place

resist the urge to imitate; check the guide

 

again, why does all of this matter?

because they want to buy stuff

and you want to sell stuff

 

it all comes down to loyalty

why choose you?

why choose you?

you know who you are and have a unique voice

why choose you?

you know who you are and have a unique voice

you know how to use your voice to guide actions

why choose you?

you know who you are and have a unique voice

you know how to use your voice to guide actions

your voice shares your values and unique offering

why choose you?

you know who you are and have a unique voice

you know how to use your voice to guide actions

your voice shares your values and unique offering

your consistency creates memorable experiences

any questions?

www.contentsynergist.com