Post on 05-Jan-2016
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Doing Business in the eLearning Arena –
Technology Perspective
Who is Arel ?
e-Learning Standards
Live or On-Demand?
Video or not?
Technologies to notice
Summary
What’s for today ?
Founded 1988
NASDAQ (1994) symbol: ARLC
IDL and e-Learning technology provider since 1997
Established USA subsidiary, Arel Inc. Feb. 1998
Acquired W2COM, IDL solutions provider, Aug. 2000
About Arel
Lucent Technologies
AT&T Wireless
Volkswagen of America
BMW
CARS Canada
Shoppers
NationsBank
Royal Bank of Canada
First Union Bank
Toronto Dominion Bank
Royal Bank of Scotland
CIBC
Anheuser Busch
Owens Corning
Charles A. Hayes
Amway
Key Customers - Corporate
Public:
• State of Texas
• Texas Technical College
• State of Ohio
Education:
• Kellogg Community College
• Washington University
• Bob Jones University
• Aquinas College
Key Customers - Public & Education
0.37
2.8
8.8
15.0
0
2
4
6
8
10
12
14
16
1997 1998 1999 2000
Revenue($ million)
CAGR: 333%
• Arel became profitable in Q1 1999
Arel IDL Financial Performance
Content
E-Training Technology
Network Infrastructure
Major E-TrainingComponents
Services
0.2 0.20.7
0.40.5
1.3
0.6
1.2
2.3
0.8
2.4
3.9
1.1
4.1
6.2
0
1
2
3
4
5
6
7
1999 2000 2001 2002 2003
Tools/Technology Services/Hosting Content
(Source: International Data Corporation, 2000)
Revenue($ billion)
CAGR: 83%
CONTENT is the largest market segment,But SERVICES is the Fastest growing
U.S. Internet-Based Training Market Growth By Market Segment
e-Learning standards
Are standards forming ?
Standards for what ?
Which standard is complete ?
Which will win ?
Is it good for me ?
What is included in an e-Learning solution suite ?
Integrated solution and standards
Standards are coming
But slowly
There is no standard content now
Integrating technologies is expensive
Go for integrated and demand standards
Live or On-Demand?
Raise hand to ask the expert now!
Live - Interact with others
Live – effective, engaging, immediate feedback
On Demand – any time, whenever I want
New - Traceable Interactive On-Demand
Immediately ready On-Demand
MIX !
To video or not to video?
No question about it’s effectiveness !
Is bandwidth available? Is it coming?
Implementation organization-wide
The business perspective –
for technology providers
for service providers and operators
Pricing perspective
0
100
200
300
400
500
600
700
800
900
1999 2001 2003 2005 2007
Satellite Based
Internet Based
Video Conference
Total U.S. Revenues for IDL Comparison by Sector
Source: Frost & Sullivan, 2001
$ Million
Average monthly Internet page views, 2000-2005
0
20
40
60
80
100
Billio
ns
Narrowband PC
Broadband PC
Interactive TV
2000 2001 2002 2003 2004 2005| | | | | |
Broadband focus
To video or not to video?
No question about it’s effectiveness !
Is bandwidth available? Is it coming?
Implementation organization-wide
The business perspective –
for technology providers
for service providers and operators
Pricing perspective
VIDEO !
Terrestrial networks and video conference
Spotlight
Instructor
LessonControlUnit (LCU)
Encoder
Subject MatterExperts (SMEs)
Media Server
Campus & Web Server
Learning Manager Database
ApplicationServer Media
ServerSpotlightOn-Demand
IRUsVirtualClass
ClassControlUnit (CCU)
Printer
Recaster
Spotlight
ISDN
MCU
Spotlight H.323
IP Network
Internet / Intranet
Instructor
Recaster
Unicast–any network enabled networks
Scaleable
Robust
Bandwidth friendly
Load balanced
XML ( eXtensible Markup Language)
SOAP (Simple Object Access Protocol )
.NET
DNA, NLB, CLB (Network, Component Load Balancing )
HTTP, HTTPS (Firewall and proxy friendly, secure )
Multicast, Unicast - enabled
Technologies to notice
Accreditation
Live – expert access value, not an e-book
On- demand for any-time any-place access
Integrated SME approach
Familiar video-enabled model
What creates a valid business case? – a feeling of value