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Domingos Pires
November 2012
Urban Planning and economic growth for the city of São Paulo
Metropolitan Business Planning for Economic Growth and Competitiveness
Context: São Paulo's Economy
Urban and economic reestructuring in São Paulo
SP2040 Plan: a strategic vision for city´s economic future
Urban Planning and Urban Design for a more productive São Paulo
SUMARY
Urban Planning and economic growth for the city of São Paulo
Context: São Paulo's Economy
Urban and economic reestructuring in São Paulo
SP2040 Plan: a strategic vision for city´s economic future
Urban Planning and Urban Design for a more productive São Paulo
SUMARY
Urban Planning and economic growth for the city of São Paulo
SOURCE: BRAIN, 2011. ** PWC4
The Largest and the richest city of Brazil
The 3rd largest GDP of Brazil (2nd: State of São Paulo; 1st: Brazil)
Total GDP: US$ 219 BI (2009)
GDP per capita: US$ 19,931 (2009)
% of brazilian…
The 10th richest city of the World**
SÃO PAULO
PopGDP
Brasilli
an O
ffice sap
ce
IT co
mpanies
insuran
ce co
mpanies
internati
onal gro
ups
broka
ge firm
s
large
st ban
ks -
10 20 30 40 50 60 70 80 90
Economic makeup
ServicesCommerce Manufacturing
46.3%
39.4%
11.9%
MACROMETROPOLIS PAULISTA
Santos Port
Congonhas Airport
Guarulhos Airport
Belo HorizonteBrasília Rio de Janeiro
ECONOMIC HUB
Mato GrossoSP countryside
ParanáSP countryside
CampinasRibeirão Preto
CuritibaMercosul
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Context: São Paulo's Economy
Urban and economic reestructuring in São Paulo
SP2040 Plan: a strategic vision for city´s economic future
Urban Planning and Urban Design for a more productive São Paulo
SUMARY
Urban Planning and economic growth for the city of São Paulo
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MANUFACTURING JOBS (1996/2006)
SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012.
Productive and territorial changes of São Paulo’s manufacturing:
concentrated decentralization;
downsizing and outsourcing;
dispersion in the urban fabric;
URBAN AND ECONOMIC REESTRUCTURING (I)
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Complex and sophisticated services development;
• E.g. Telecom; IT; Specialized consultancies (legal, comunications, manegment)
• Productive services (20% of national employments/ 33% of national income); Technological services(18%/ 26%); Financial Services (24%/ 28%)
SERVICES GROWTH (1996/2006)URBAN AND ECONOMIC REESTRUCTURING (II)
SOURCE: Metamorfoses Paulistanas, SMDU; Cebrap, 2012.
% of employment
“Centro”: 33% (1996); 21% (2006)
“Paulista”: 10% (1996); 18% (2006)
“Berrini”: 3,7% (1996); 6% (2006)
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FINANCIAL SECTORURBAN AND ECONOMIC REESTRUCTURING (III)
% of employment
“Centro”: 3% (1996); 7% (2006)
“Paulista”: 4% (1996); 8% (2006)
“Berrini”: 5,5% (1996); 15% (2006)
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TECNOLOGICAL SERVICESURBAN AND ECONOMIC REESTRUCTURING (IV)
URBAN OPERATIONS
RIO VERDE-JACU
MOOCA-VILA CARIOCA
LAPA-BRÁSÁGUA BRANCA
Context: São Paulo's Economy
Urban and economic reestructuring in São Paulo
SP2040 Plan: a strategic vision for city´s economic future
Urban Planning and Urban Design for a more productive São Paulo
SUMARY
Urban Planning and economic growth for the city of São Paulo
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consensus buildinglong term strategic visionarticulation of sectorial policies
sharing agendascitizens, governments, companies and organizations in the same direction
growing investments and foster partnerships a more productive economya more attractive citycreate, capture and recicle values
monitoring and assessing management system, indicators and targets
A PACT FORTHE FUTURE OF THE CITY
The city we all want
Unequal housing and job distribution
Underutilization of areas with urban infrastructure
Social and spatial segregation
Water scarcity for supply vs. Water surplus to drainage
Municipal services vs. Metropolitan demand
Dinamic economy vs. Agglomeration diseconomies
Mobility and accessibility1-Demand menagement2-Expantion of transportation system3-Regional articulation4-Management and financing
Business Oportunities1- Favorable environment for bussiness2- Workforce qualification3- Diversify economic activity
Urban development1 – Compact, polycentric and equivalent city2- Enhancement of the landscape3- Integration of the city to its environment
Lively Rivers Urban parks 30 minute city Comunities Opportunities poles
Open city
Financing
Management, indicators and targets
Imbalances
Axes
Catalytic projects
Financing, monitoring and assessment
Vision
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Social Cohesion1 – Vulnerabilities reduction2 – Access to pportunities 3 – Citizenship enhancement
Environmental improvement1- Bring back the water and the urban rivers2- Sustainable management of solid waste3- Improve green infrastructure4- Control air pollution
“A low carbon production structure, diverse and rich in opportunities for workers, businesses and
investors. Developed from a strong infrastructure of knowledge, is based on the
excellence of its human capital, creativity, technology and innovation.”
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FUTURE'S ECONOMIC VISION
1. Business friendly environment Achieve international patterns for opening businesses Smart infrastructure investment Manage real estate costs
2. Human capital (skilled and diversified labor market) Achieve high standards on basic education Expansion of technical education Foster scientific exchange with others regions in the world
3. Production diversification and strategic sectors strengthening Improve monitoring systems Strengthen strategic sectors (financial, technological, life
sciences , creative economy) Approximate investors and entrepreneurs; incubators and
angel/ seed capital; basic research to the applied one
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PROPOSALS
CITY COMPETITIVENESS
TALENT ATTRACTION AND RETENTION
GROWTH STRATEGIES
Itaquera Institutional Center EXPO São Paulo Technological Park of Jaguaré Development Center of the South region
BUSINESS CENTERS AND REGIONAL DEVELOPMENT CENTERS STRUCTURED AND STREAMLINED
Strengthening and integration of major routes of the city’s businesses
Opportunities centers, inducing a regional strategic decentralization of the economic activities
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POLES OF OPPORTUNITIES
Smart infrastructure, universal broadband access and integration of information and monitoring system of the city
Modernizing, integrating and expanding airport infrastructure
Conditions to attract and host major events
Attractiveness to tourists, talents, R&D investment
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SÃO PAULO MORE AND MORE FAVORABLE AND RECEPTIVE TO CIRCULATION OF IDEAS,
INFORMATION, KONWLEDGE AND PEOPLE
OPEN CITY
Context: São Paulo's Economy
Urban and economic reestructuring in São Paulo
SP2040 Plan: a strategic vision for city´s economic future
Urban Planning and Urban Design for a more productive São Paulo
SUMARY
Urban Planning and economic growth for the city of São Paulo
Productive transition and territorial impacts
Location and attractiveness for business and talents
Agglomeration economies X diseconomies
mobility
logistics
land prices
URBAN PLANNING AND BUSSINESS
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SOURCE: BRAIN, 2011.
advocacy
credibility
engagement
stability
spatial integration
AS TOLD BY THE PRIVATE SECTORTHE STORY
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Finances and business services
Tourism
Leadership sectors (holdings,
governments, etc.)
Entertainment, culture and creative
industry
Science, technology, innovation, research
and developing
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WHAT DOES IT TAKE TO BE A GLOBAL CITY?
Finances and business services
Tourism
Leadership sectors (holdings,
governments, etc.)
Entertainment, culture and creative
industry
Science, technology, innovation, research
and developing
WHAT DOES IT TAKE TO BE A GLOBAL CITY?
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Finances and business services
Tourism
Leadership sectors (holdings,
governments, etc.)
Entertainment, culture and creative
industry
Science, technology, innovation, research
and developing
Events and Conventions
Business corridors
International Investment Attraction
Software and Games industry
Management SchoolsConsulting firms
WHAT DOES IT TAKE TO BE A GLOBAL CITY?
Urban Planningdefines development
guidelines: densification, flows and centralities
Urban Designqualifies and organizes transformation areas,
defines distribution and intensity of uses, main
routes and public spaces
Architectural Typologydefines urban
morphology, sets up the relationship
between open and built spaces
Spatial distribution of activities and people
value creation
Synergy between public and private
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THE ROLE OF URBAN PLANNING
URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION
FRONT OFFICESExisting Urban OperationFuture expansion of CDB
BACK OFFICESNew Urban Operation
IT REDUNDANCYDATA CENTERSNew Urban Operation
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FRONT OFFICESExisting Urban OperationFuture expansion of CDB
BACK OFFICESNew Urban Operation
IT REDUNDANCYDATA CENTERSNew Urban Operation
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URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION
Source: http://www.wikipedia.org/ 29
ROAD SYSTEMNEW AVENUE
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ROAD SYSTEMOPEN AND ENLARGING ROADS
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TRANSITPUBLIC TRANSPORTATION AXES
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GREEN AND INSTITUTIONAL AREASPROPOSAL
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CYCLINGMOBILITY AND LEISURE
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URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION
FRONT OFFICESExisting Urban OperationFuture expansion of CDB
BACK OFFICESNew Urban Operation
IT REDUNDANCYDATA CENTERSNew Urban Operation
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axis + local square + commercial boulevard
axis
axis
axis axis
axisanchor
anchor
anchor
anchoranchor
anchor
localsquare
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Urban Plan 39
- interligação de equipamentos institucionais
- parque linear inundável- uso cotidiano
Axis 5 – Linear Park Quirino dos Santos 40
- conexão de estações de metrô- percursos seguros, ciclovia
- espaços públicos de permanência- uso misto, comércio voltado para rua
Commercial Boulevard 41
Commercial Boulevard 42
URBANISTIC TOOLS DIRECTING ECONOMIC ACTIVITIES LOCATION
FRONT OFFICESExisting Urban OperationFuture expansion of CDB
BACK OFFICESNew Urban Operation
IT REDUNDANCYDATA CENTERSNew Urban Operation
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GROWTH STRATEGIES IN THE EAST ZONE
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POLO INSTITUCIONAL
POLO ECONÔMICO
URBAN PLANNING AND BUSSINESS
Scale of urban improvements x targeted policies
Complexity of challenges x culture
Relocation x spatial oriented inducement
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Domingos Pires
November 2012
Urban Planning and economic growth for the city of São Paulo
Metropolitan Business Planning for Economic Growth and Competitiveness