Post on 05-Dec-2014
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CORNEAL BLINDNESS ELIMINATION PROJECT (CBEP)
“WHY LET THEM LINGER IN THE DARK WHEN WE CAN SHARE OUR VISION”
FACTS...
Number Of Deaths No Of Corneally Blind
Actual Donations (25 Thousands)Needed Donations (30 Lakhs)Possible Donations (1.5 Crores)
• There is a definite need for this project because, assuming that only one in every 5 deceased persons donates his/her cornea (not to be confused with the eye, cornea is only a transparent layer covering the eye) the entire country’s corneally blind can be given the gift of sight in a matter of days.
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Only 0.8% of the corneally blind in India undergo Corneal Grafting every year as there is a huge scarcity of cornea donors.
REASONS FOR VERY LESS DONATIONS
Ignorance
Don’t know that
corneas can be
donated after death
Unaware of the huge
requirement
Inhibitions
Superstitions,
Religious Beliefs
Fear of Compete removal of Eyes
Don’t remember
Forget due to shock,
emotional issues
accompanying
death of the
pledger
Whom to contact ?
Don’t know
whom to contact
Lack of infrastruct
ure
Collection
Evaluation
Grafting
Transportation 3
MODUS OPERANDIAwareness
Dial 104
Collection (Collecting cornea from the deceased)
Evaluation (Evaluating if the cornea is healthy)
Grafting (Replacing the damaged cornea with the healthy corneal tissue)
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STARTING WITH HYDERABADAwareness
Dial 104
Cornea Collection
Cornea Evaluation
Cornea Grafting
We plan to start with Hyderabad and will be concentrating only on Hyderabad during the first year
Since there are sufficient eye collection centers, Eye banks and hospitals in Hyderabad, we will be working primarily on the awareness and Dial 104 part
Once we have an effective, sustainable and replicable model, we plan on implementing the same in other towns/cities starting with Warangal
Except Hyderabad, in remaining places of AP, along with the awareness and Dial104 part, we need to focus on setting up eye collection centers also
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AWARENESS
We will plan, discuss and implement Innovative, Effective and Appealing means to spread awareness
Will spread awareness through Internet Mass Media Peer2Peer – Most effective Others
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Website Will have appealing videos, detailed posts to tell
the need and to address the myths Visitors can share their experiences, feedback Visitors can shout using the social networking
sites Blogs – posts, Flash Banners
Will provide flash banners and other advertising material
Facebook, Twitter, Orkut and others7
AwarenessInternet Mass Media Peer2Peer Others
News pape
rs
•Advertisements•Feature articles•Updated information
T.V.Channels
•Celeb messages•Advertisements•Panel discussions•Scientific documentaries
Theatres
•Play short feature films•Celeb messages
Radio
•Advts•Messages by RJs/celebs•Discussions
MassMedia
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AwarenessInternet Mass Media Peer2Peer Others
Make recipients speak Corporate presentations Village Camps APJUDA
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AwarenessInternet Mass Media Peer2Peer Others
Location Hospital
Vishakapatnam Andhra M C
Guntur Guntur M C
Kakinada Rangaraya M C
Vijayawada Siddartha M C
Kurnool Kurnool M C
Tirupathi S.V.R.Ruia Hospital
Anantapur Govt M C
Hyderabad Osmania M C
Hyderabad Gandhi M C
Warangal Kakatiya M C
• AP JUDA representative of
that hospital will coordinate
this entire activity
• AP JUDA doctors in these
hospitals will counsel the
attendants/relatives of
deceased patient for eye
donation.
Auto Rickshaws– posters for 104 Collaboration with Archies, Hallmark :
Memento for donors The memento itself should spread the
awareness Donor family members will feel much more
responsible to spread the awareness
And many more .. Once we start working we can come up with better ways to reach people 10
AwarenessInternet Mass Media Peer2Peer Others
COLLABORATION WITH HMRI(104) The present 1919 toll free number is accessible only in
Hyderabad and Vijayawada, that too only from BSNL landlines
Unlike 1919, 104 will be a toll free number accessible anywhere in AP from any mobile/landline round the clock
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The Lakshya Foundation
• Advertise 104 for corneal donation
• Give training to 104 call centre employees
• Update HMRI with the collection centre list every 3 months
• Analyze the data
HMRI (104)
• Advise people• Forward the call to
nearest eye collection centre
• Give us the data once in a week
EXPANSION – OTHER PLACES When replicating this in other places (starting with
Warangal), we need to concentrate on ground-level things in addition to spreading awareness and 104
Eye Collection Centers There should be sufficient eye collection centers spread
across the state so that cornea can be retrieved with in 4-6hrs from the time of death
We will strive to achieve the same in collaboration with various eye banks, hospitals and NGOs
Transportation APSRTC & Courier Services(if needed) will be playing a major
role ina. Transporting corneas from eye collection centers to eye
banks for evaluation.b. Transporting healthy corneas from eye banks to eye
hospitals for grafting.
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KEY PERFORMANCE INDICATORS
Number of calls to 104 Success rate of APJUDA (No of cases
convinced/ No of cases counselled) Number of scrolls/ telecasts in mass media Number of people reached Number of eye donations
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GROUND WORK I met these people personally and discussed
regarding corneal donation, challenges and related issues.
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Tirupati
1. Krishnamurthy garu H.O.D, Ophthalmology dept, S.V.Medical College
2. K.Srinivasan Secretary, Nava Jeevan blind centre, Tiruchanur.
3. N.Sunil Final Year MBBS, S.V Medical college
4. Dr .Sidda Reddy PHC, Chandragiri
5. Srinivas Para medical, 108 ambulance services
6. Yadagiri Driver , 108 ambulance services
7. Subramanyam garu Asst General manager, BSNL, Chittor district (regarding 1919)
Bangalore
8. Dr. Mamatha lions eye bank
Cont …
Chennai
9. Dr. Ashokan A.P. Hitendran trust, Thirukalukundran
10. Dr. Pishpanjali ashokan A.P. Hitendran trust, Thirukalukundran
11. Harsha malkani PG Ophthalmology 1st year, Rajan eye care centre
Hyderabad
12. Srinivas Chief eye bank technician, L.V. P Eye institute
13. Raghu Grief Counselor, NIIMS
14. Umachand Office in charge, EBAI
15. Dr Nagesh state convener, APJUDA
16. Dr Raghu Kishore APJUDA
17. .Lalitha Raghuram Director, MOHAN foundation
18. Dr. (Lt. Col.) Dayakar Advisor, HMRI
19. Bhaskar Correspondent, Zee telugu
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The above people I have listed (especially Dr. (Lt. Col.) Dayakar , Dr Nagesh, Dr Ashokan) will readily help us in our project in every way possible.
SUCCESS TILL NOW Collaboration with HMRI
Fortunately I met the best person in HMRI Dr. (Lt. Col.) Dayakar , a visionary and a very inspiring person. (http://www.hmri.in/advisors.aspx)
He is ready to help us out in this project through HMRI . Collaboration with APJUDA
Met Mr. Nagesh, APJUDA state convenor a couple of times and he too has expressed his interest to work on this project. In due time, they want to undertake this as the first project of APJUDA .
Inclusion of Raghu in the team Raghu has been working as Grief Counselor in NIMS, Hyderabad
for the last 6 years. He is very resourceful and is keenly interested in working with us.
Inclusion of Kishore, Raghuveer in the team Both Kishore and Raghuveer are 2nd year NITW students from
HYD . They are already associated with EBAI and will be a huge asset to the team for executing the project in Hyderabad.
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PEOPLE INVOLVED
Till now, Myself, Pavan M(ECE 2008), Ramesh R(EEE 2008) and Pavan T (ECE 2004) are working on this .
Once the execution starts, more will get involved.
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VISION
Making corneal donation a routine in Andhra Pradesh by spreading awareness in every way possible , by eliminating all the religious and medical related myths associated with corneal donation
“With effective planning, co-
ordination and dedicated effort , we can definitely aim at materializing our vision”.
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- SRIHARI MANERU
Thank you
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