Post on 17-Dec-2015
transcript
OBJECTIVES
OBJECTIVES CHALLENGE OPPORTUNITY IDEA EXECUTION MEASUREMENT SUMMARY
Young PeopleAge 18-25
Increase Website Visits
Social Engagement
Support & Fundraise
Donate Your Sense
STRATEGY
CHALLENGE
OBJECTIVES CHALLENGE OPPORTUNITY IDEA EXECUTION MEASUREMENT SUMMARY
VisibilitySense International is out of audiences’ sight.
Donate Your Sense
STRATEGY
OPPORTUNITY
OBJECTIVES CHALLENGE OPPORTUNITY IDEA EXECUTION MEASUREMENT SUMMARY
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common sensemake sense
Sense of humor
sixth sense
I sense that
No senseHave a sense of
good sense
home sense
5 senses
Sense and sensibility
“Sense” is actually an everyday word.
It’s in front of us all the time!
Donate Your Sense5241 tweets about Sense in just 1 Hour
STRATEGY
STRATEGY
OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY
Relate “Sense” to “Sense International”
Transfer a WORD with high use frequency
into BRAND MENTION
Donate Your Sense
IDEA
OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY
Donate Your Sense
SenseSensehttp://www.senseinternational.org.uk
IDEA
OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY
Donate Your Sense
A plug-in which can detect your input and turn the word ‘sense’ into a website link
He really got a good sense of humour.
Click “sense” to help the deafblind regain their sense.
What’s he like?
How does it work?
SarahDONATE YOUR SENSE
Help the deafblind simply by typing a word.
Action Share
EXECUTION
I donate my sense to the deafblind.Join me to help them regain their sense, will you?
Awareness
I have donated my sense to the deafblind.It totally makes sense to champion such a cause.Click sense to donate yours.
Angelia Jolie
4283
CELEB TWEETS Direct to Website Become Supporter
Donate Your Sense
OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY
MEASUREMENT
OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY
Donate Your Sense
Number of website clicks
Social mentions
Number of Registered Supporters
SUMMARY
OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY
Objectives
Increase Website visits; more
awareness of Sense International
from young people
Challenge
Visibility
Opportunity
“Sense” is actually an everyday word.
It’s in front us all the time!
Strategy
Relate “Sense” to “Sense International”
Transfer a word with high use frequency into Brand Mention
IdeaDonate Your Sense
A Plug-in which can detect your input and make the word ‘sense’
into a website link
Execution• Raising awareness by CELEB
tweets• Directly drive to website
and get involved• Become a supporter and
Share
Measurement
• No. of website clicks• Social mentions• No. of Registered
Supporters
Donate Your Sense