BANK OF MISERY.Dear Sir or Madam,

(Or to whom it may concern… )

We’re writing to inform you that the interest rate on all saving accounts is now a paulty 0.02%. Do not pass ‘GO’. Do not collect $200.

BANK OF MISERY.Dear Sir or Madam,

(Or to whom it may concern… )

We’re writing to inform you that the interest rate on all saving accounts is now a paulty 0.02%. Do not pass ‘GO’. Do not collect $200.

WHAT(message)WHO(segment),WHY(action)

WHAT(message)WHO(segment),WHY(action)

WHAT(message)WHO(segment),WHY(action)

“Buy earlybird Learn Inbound tickets for January 2017”Repeat Learn Inbound attendees,Sell early bird tickets

WHAT(message)WHO(segment),WHY(action)

WHAT(message)WHO(segment),WHY(action)

WHAT(message)WHO(segment),WHY(action)

WHAT(message)WHO(segment),WHY(action)

“Answer this question”Available content strategists,To reactivate churning members

“Answer this question”Available European content strategists,To reactivate churning members

“Answer this question”Available European content strategists,To reactivate churning contributors

“Get your Inbound Certification badge”HS Academy Grads in the USA,Encourage profile completion

“Get your Inbound Certification badge”HS Academy Grads in the USA,Encourage profile completion

“Get your Inbound Certification badge”HS Academy Grads in the USA,To encourage profile completion

WHAT(message)WHO(segment),WHEN(time), WHERE(tool)WHY(action)

WHAT(message)WHO(segment),WHEN(time), WHERE(tool)WHY(action)

WHAT(message)WHO(segment),WHY(action)

“Comment here”Senior Agency MarketersTo encourage community contribution

“Watch Barcelona Live”Repeat mobile visitors searching for Barcelona,3+ scrolls, via Banana SplashTo encourage inbound calls

“Watch Barcelona Live”Repeat mobile visitors searching for Barcelona,3+ scrolls, via Banana SplashTo encourage inbound calls

“Welcome to Segment”New signups (by job title),To encourage user activation

“Welcome to Segment”New signups (by job title),To encourage user activation

“Hello Sony”Sony Employees (IP address),Via Optimizely,To encourage account starts

“Hello Sony”Sony Employees (IP address),Via Optimizely,To encourage account starts

“Hello Sony”Sony Employees (IP address),Via Optimizely,To encourage account starts

“Hello Sony”Sony Employees (IP address),Via Ad Audiences,To encourage account starts

“Hello Sony”Sony Employees (IP address),Via Email,To encourage account starts