Dossier UNIQBROW interchangeable sunglasses

Post on 25-May-2015

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UNIQBROW is an independent eyewear brand with the first sunglasses that allow you to interchange the same lenses in any frame. We make 100% of our frames in Barcelona.

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UNIQBROW CONCEPT - TO CREATE THE EVOLUTION OF EYEWEAR USING NEW MATERIALS, CREATING NEW VALUES AND FUNCTIONS FOR THE GLASSES

The object has been PATENTED

MADE IN BARCELONA: Concept, Design and Manufacture 100% made in Barcelona.

who are you today?

NEW FUNCTIONS: COSTUMIZE YOURSELF. Interchangeable lenses across the whole collection.

BEST QUALITY: Collaborating with a Laboratory to develop the material, and partnering with the best lenses manufacture Carl Zeiss

NEW CAPABILITIES: Costumize each pair for the costumer, either online, or at point of sale. Sell accessories with the first pair, temple pieces, second pairs to encourage intercheanging.

THE BRANDING OF UNIQBROW: CREATIVITY AND COMUNITY BUILDING

ARTISTS: Collaborating with artists and musicians to build brand imagery and limited edition glasses.

SPORT: Connecting with active people, sponsoring sport events.

NON PROFIT: Giving back to the community through non-profit programs. Uniqbrow’s Campaign “One pair = One meal” with EDUCO.org

GLASSESLIMITED EDITION

ASIS PERCALES

FASHION: Collaborating with fashion designers to create unique collections for their fashion shows and boutiques.

DESIGNER KRIZIA ROBUSTELLA

DESIGNER BRAIN & BEAST

ONLINE: Focusing on excellence in costumer service.

INDEPENDENT OPTICIANS: Aligning with opticians that respect and curate the product.

FASHION - HIGH DESIGN BOUTIQUES: Outside the optical market, focused on being a complement for upcoming designers

EPHEMERAL EVENTS: Music festivals pop-up shops, events and markets that build the brand image.

POINT OF SALE: PROXIMITY TO CLIENT, EXPERIMENTING NEW CHANNELS

WWW.UNIQBROW.COM

EPHEMERAL STAND BREAD & BUTTER BERLIN

CONCEPT SHOPS: Opening small spaces in diferent cities. Following other successful brands.

CONCEPT SHOP IN BARCELONAC/Montsió, 9 08002