Post on 29-Mar-2015
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Dow Jones MerchandisingA full list of all merchandising materials
Dow Jones Merchandising
3 or 5 Tier Shelf Rack
*Can be ordered as NYP or WSJ specificRack holds permanent header, side panels and shelf identifiers.
*Barron’s Header Card and Paneling not Available. Barron’s branding implemented on 3rd shelf ONLY.
Dow Jones Merchandising
Bench Rack
•Header and side paneling included
•NYP and WSJ signage on either side (circled red)
•Side panels do not include Barron’s
•Shelf tape/stickers (circled blue) need to be included on rack to help promote brand awareness
Side Panels
Widths Available: 52” or 38” NYP & WSJ Available ONLY
Dow Jones Merchandising
Bookstore Rack/ A-Frames
*Indoor Use ONLY. Limited Stock
•High cost, alternative to wire racks
•Rack holds permanent header, side panels and shelf identifiers
Easel Rack
•Ideal for retailers with 1-3 draw
•Light weight
•Easy Set-up
Dimensions: 53.5”H x 17.25”W x 16.5”D
Dow Jones Merchandising
Dangler 2 Tier Counter Top Shelf
•Branding shelf tape/stickers and Sled Cards required
•Stickers available for all publications
*Meant for counter display
•Danglers can be placed anywhere in store
•Adhesive material
•Available for all publications
Dimensions: 5”w x 3”h
Dow Jones Merchandising
L - Shape Sled
•Specific for airports and depots. (i.e.. Port Authority, Grand Central)
•Sled all one piece
Dimensions: 12”w x 3”h
Colors:NYP: Black SledWSJ: Blue Sled
POS – Stack Talker, Rack Card, Display Cards
Dimensions:Display Card: 11”w x 6”hStack Talker: 11”w x 8”hRack Cark: 11”w x 15” h
•Can be created for NYP, WSJ and Barron’s
•Please specify publication
Limited Stock*Barron’s NOT Available
Dow Jones Merchandising
TYPES of POS:
Shelf Danglers Shelf TalkersSled Cards
POS Positioning & Small POS
Clear Sled(most frequently used)
•Can display any publication
•Holes in sled (circled) allow for “tie wrapping” to rack
•Need sled card or shelf tape/sticker
Dimensions:12x311.5x3
Dow Jones Merchandising
Shelf Tape/Sticker & Sled Cards Static Window Clings
Perfect for long or short term window displays in stores.
Typically place on store front doors and windows. Shelf Tape/Sticker:
7.5” wide x 1” high10” wide x 1” high15” wide x 1” high*Adhesive
Sled Cards:12” wide x 3” high12” wide x 6” high*non-adhesive
Dimensions:Barron’s/WSJ: 7” wide x 5” high
WSJ ONLY: 7” wide x 3” highNYP: 4” wide x 4” high 5” wide x 8” high
Dow Jones Merchandising
Refreshing Drink Tubs
• Useful for Summer months• Holds up to 36 bottle of cans
Dimensions:22’w top x 19’w bottom x 11’h
*Barron’s NOT Available
Dow Jones Merchandising
To inquire about racks and marketing materials please contact
Kyle Kleinschmit (West Coast)Tim Pratt (East Coast)