DPI 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack

transcript

Maximizing Your LinkedIn Potential1/15/2014

Dean DeLisleFounder and CEOForward Progress and Social Jack™

- Founder and CEO of Forward Progress, Inc. + Social Jack™ - Train and Coach over 2,000 people per month- Trained and Coached over 85,000 in Social Network Skills- Over 30 years in Business Coaching, Consulting and TrainingCall Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling- Over Two Billion Dollars Sales, over 100 Million Leads- Helped Thousands of People using Internet Based Lead GenerationTechnology, Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Retail, Banking, Educational and Channel Sales…..

YOUR EXPERT INSTRUCTOR

LEARNING OBJECTIVES

1. Optimize your profile

2. Attract the right connections

3. Increase targeted referrals

4. Set more appointments

By the end of this workshop you’ll be able to:

DIGITAL PROFESSIONAL

INSTITUTE

Relationship Marketing

Why does it often not work for organizations?

MINDSET!

DIGITAL PROFESSIONAL INSTITUTE

• Assignment Tracker

• Keyword Planner

ACTIVITIES2 Worksheets

5DIGITAL PROFESSIONAL INSTITUTE

Accelerated Learning

• Less Time – Learn More

• Paired Share – Timed

• Raise Hand – Bring it Back

Maximizing YourLinkedIn Potential

DIGITALPROFESSIONA

Social NetworksWhere Do You Stand Now?

Social Network Efforts

Why do they often

not work for organizations?

MINDSET!

The Issue with Social Networks

• “I don’t have enough time”

• “I don’t know what my voice should be”

• “I worry about negative comments

• “I don’t know what to post”

• “I’m worried about what people will think”

The Popularity of Social Networks

• Cause

• Fear of Missing Out (FoMo)

• Need Connection

• Effect

• Facebook: Over $1.2B

• LinkedIn: Over 350M Members

• Twitter: Over 645M Active Users

• Google+: Over 300M Active Users

Current Use of Social Networks?

• Blogs

• Articles

• Postings

• Status Updates

• Emails

• Video/Photo

• Links

Why Online Social Networks?

• Interactive

• People Respond Well

• Builds Trust

• Builds Community

• Viral Activity

• Sharing

Your Main Goal

What Is Your Destination?

Your Social Network C.E.O.

• Connections

• Engagement

• Outcome

ConnectionsConnection• Emails/Contacts

• New Connections

• New Followers

• New Likes

• New Subscribers

Engagement

Engagement• Likes

• Comments

• Shares

• Direct Messages

• Try using SproutSocial or Hootsuite to measure

• www.sproutsocial.com

• www.hootsuite.com

OutcomeOutcome• Emails/Contacts

• New Connections

• New Followers

• New Likes

• New Subscribers

• New Orders

• New Sales

Network ScienceNode: Individual

Link: Connection between two nodes

Cluster: Several linked nodes

Hub: Large cluster, several clusters

Courtesy of US Army

Your Ideal Network – Best Relationships

List Top 5 People

List Top 10 People

List Top 25 People

1. What % of your business Volume do you get from the Top 5?

2. What % of your business volume do you get from the Next Level?

3. What % of your business volume do you get from the Outer Layer?

Network Hubs

Hub: Large Cluster

Or group of cluster

of network connections.

Conferences

Colleagues

Charities

Clients

Partners

Associations

Social Networks We Already Know

• Ourselves

• Our Business

• Digital Professional Institute

• City/Country Clubs

• Chambers

• Industry Clubs

• Organizations

• Charities

• Religious/Health

• LinkedIn Groups

How Many Contacts Do You Have That You Cannot See?

• That know YOU?

• That trust YOU?

• That have done business with YOU?

• That would recommend YOU?

Dean Sue Mark Pat

The LinkedIn Network

2014 LinkedIn Stats - Growing• LinkedIn Has Over 350 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 160 Million unique visitors a month

• 1 million new members added per week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 2 million companies have a company page

OVER 1,000 to 1

Your Professional Keywords• What are you an expert in?• How would your ideal prospect find you?• What would they “yell” or “Google” to find you? What makes you different?• What is your skill set?

What are Your Keywords?

• What is your industry?

• What are you an expert in?

• How would your ideal prospect find you?

• What would they “yell” or “Google” to find you?

• What makes you different?

• What is your skill set?

Your Professional Profile

• Complete Profile

• Be Clear• What will you for others?

• Why & How?

• What do you want/need?

Express Yourself

Share Your Work

Share Your Projects

Share Your Published Work

Share Skills

Manage

Endorsements

Adding ConnectionsStart the Conversation

• Are you on LinkedIn?

• Is it ok if we connect?

• Get social!

Remember

1. Be personal

2. Reference meeting

3. Include personal info

4. Set appointment

5. Add phone number

Your Posting = Conversation• When you post, you are talking!

• What does your audience want?

• What do they need?

• What are you passionate about?

• What will showcase your personality?

• What can you provide?

Value Based Posting (Conversation)

Value Based Posting

Homepage Interaction

Engage with Connections’ Activity

Search and Message

Set the Hook

Group Networking

Questions?

Assignment

• Fix Your Profiles – Look Good!

• Be Complete – Be Relevant

• What will you do for others?

• What do you want/need?

• Add new items!

• Be Social

• Have Meaningful Conversation

• Provide Value

• Be Present!

Connect WITH us!

dean@forwardprogress.net

TWITTER: Twitter.com/FwdProgressInc

TWITTER: Twitter.com/DeanDeLisle

TWITTER: Twitter.com/SocialJack

FACEBOOK: Facebook.com/SocialJack

FACEBOOK: Facebook.com/DeanDeLisle

BUSINESS PAGE: Facebook.com/ForwardProgress

LINKEDIN: LinkedIn.com/in/DeanDeLisle

Contact Us

www.ForwardProgress.net

www.SocialJack.com

THANK YOU