Dr Pepper Digital Comic BookExclusive Batman vs. Superman digital comic launched straight from bottles of Dr PepperObjectives

• Drive brand engagement through Dr Pepper’s partnership with the Batman vs. Superman movie release

Solution

• 16oz Dr Pepper bottles (all flavors) made blippable

• Read five exclusive Batman vs. Superman digital comics

• Access to $5 movie ticket discount

• Take super-hero selfies and watch movie trailers

Activation

• Markets: US & Canada

• 3-step CTAs on all bottles and on POS in-store

5 min 40sdwell time per user

66,000unique users

168,000blipps

Dr Pepper Digital Comic BookSee it come to life.