Post on 09-May-2015
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Draper University 2012@ThomasHessler
What is your Plan B ?
Draper UniversityWhat is your Plan B?
@ThomasHesslerFounder/CEO UFOstart
Why NOT To Do a Startup
… because You Will FAIL, Loser.
Dave McClure500startups.com
Master of 500 HatsTahoe Tech Talk - Oct 2010
@DaveMcClure
DON’T DO A STARTUP… YOU WILL FAIL.
#1: Yer a WANTrepreneur.
● You’re in this for all the Wrong reasons:● You think it’s “So Fucking Cool” to do a startup● You want to make LOTS of Money.● You have Teh Awesome Technology Solution.
● The Right Reasons:● You Live in Fear.● You Can’t Get Laid.● Something has been PISSING you off FOREVER.
YOU ARE PASSIONATE ABOUT [SOLVING] A [CUSTOMER] PROBLEM
Plan B
Bootstrapping
● Act Smarter
● Move Faster
● Build Stronger
East
West
How we started
1. HUNGRY ● Hi Motivation, Trying Harder
2. NO MONEY ● Forced to bootstrapping and profitability
3. reInventing Advertising ● by luck & passion for internet
zanox: Advertising reInvented
# No Idea about Business
# Bootstrapped
#In our Garage
#Started in the Bubble of 2000
#With Family, Friends & Equity
performance based online advertising
$300M Revenue 400 Employess
Sold $300m to Axel Springer & PG
What did we do?
Innovate & Bootstrapping● General:
combine existing things in a new wayincrease value or reduce costinnovate don't invent
● zanox case:Existing business model + new distribution (crowdsourced) + much cheaper (performance based)= INNOVATION
What do we learn?
You can make it!
...even with:
● Bad conditions at start● No clue● No funding
But, how to bootstrap to become smarter, faster, stronger?
#Learning from Silicon Valley = smarter
#Don't for ask Funding = stronger
#Collaboration = smarter & faster
#Social distribution = faster
#AllOrNothing + dealclock = stronger
#Customer Validation = smarter
#Lean Startup Model= smarter & faster
Lets reInvent Startup Funding
# Start in Garage= bootstrapping
# Design Thinking= smarter
# Rapid Prototyping= faster
Our strong Vision
You are the Boss! everyone's an entrepreneur
The first "Crowd Investor Network" - crowdsourcing startups with investors,
experts and customers.
■10,000 Deals ■300,000 Talents■$500M Funding, within 3 years
UFOstart
Solution1) What?
○ Facebook application○ Crowdsource Startups
2) How?○ Startups offer Equity for needs○ Build strong Community
3) Why better?○ Use the Power of the Crowd○ Bootstrapping scalable
UFOstart Demo
Act Smarter
- Lean, Agile, Pivot- Validate by Customers - Use Crowd Power - Make Meaning
Move Faster
- Move quickly by leveraging Facebook, LinkedIn & cloud infrastructure
- Distribute social & viral
- Scale execution by crowdsourcing workforce- Stay agil to pivot by quarterly fundraising
Build Stronger
- Close deals easy with a Killer Pitch and Transparency
- Use Equity as your Cash- Ownership also creates passionate employees- Become Independent from investors by reducing your cash needs by 80%
Plan B = UFOstart
Professionalize bootstrapping &Crowdsource your startup
● Smarter
● Faster
● Stronger
One more Thing
#Think BIG
#Change the world
Summary & Next Steps
What is your Plan B?● Innovate don't Invent● Go lean and Bootstrap● Act Smarter, Faster, Stronger
1. Signup & Calculate your Startup Value2. Get 1/10 10k cheks if you don't get funding on demoday
www.UFOstart.com
If you liked it follow me on Twitter: @ThomasHessler
Globumbus Inc.Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085Berlin | Potsdamer Platz 10 | 10785 Germany
www.UFOstart.com | twitter.com/UFOstart
FounderJens Hewald | CTO | jhe@globumbus.comHeiko Rauch | CFO/COO | hra@globumbus.comThomas Hessler | CEO | the@globumbus.com +1 4153359843
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