Driving performance from video search & mobile search

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Driving performance from video search and mobile searchSri Sharma, Managing DirectorJuly 2011

Award-winning paid search agency helping ambitious clients maximise the potential of

their online marketing

Net Media PlanetThe PPC People

A sample of our clientsWe have a wide portfolio of clients ranging across multiple industries

Exciting timesNew opportunities in online appearing

dailyImpossible to exploit each of these equally

wellNeed to focus on areas offering maximumreturnOur experience suggests two important

areas:Video Search and Mobile Search

1.2.3.

Driving performance from YouTube

Objectives

The Perfume Shop:Explore a new channel for reaching customersRaise the brand’s profileDrive a positive ROI

Our Approach: search meet display

Think Customer Customer demographics Customer psychographics

Target relevant media

Build scale Extend themes Target demographics individually Update schedule regularly

Target demographics

Test Text ads vs Image ads Keep ads fresh

Take advantage of SOCIAL BUZZ

“Net Media Planet stand out

from the crowd. They

understand our business,

integrate cross channel and

produce exceptional PPC

results.”

Views comparable to TV 9 million ROI +236%Higher Revenue than from PPC on search engines alone +193%

Results for the client: The Perfume Shop

Test YouTube for direct response and brand awarenessFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?

Consider ...

Drive Revenue from mobile

170% growth in revenue from mobile paid search marketing

Source: Net Media Planet (Retail)

Mobile & tablet impressions are growingImpressions by device

Mobile & Tablet still have cheaper traffic than desktop

CPC by device

Target Tablets for higher AOVAOV by Device

Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet

Source: Net Media Planet (Retail)1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

MobileTabletDesktop

Indexed 100%

Simplicity of m-commerce

Click to Call

Simplicity of m-commerce

NFC bridges online/offline

Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationLeverage Click to CallPPC online to offline activity - Google Wallet

Consider ...

Top 3 Takeaways . . .Understand your target customer segmentsUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance

Thank youDo you have any questions?Contact:sri@netmediaplanet.com 0203 008 8321Twitter: @netmediaplanet @srisharmaBlog:netmediaplanet.com/blog

Driving performance from video search & mobile search

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