DROWNINGIN BIG DATA:

What’s your DataSaying?

SO MUCH DATAso little time....

STORIESFOR

SALE!

GOOD STORIES = GOOD DATA

BAD STORIES = BAD DATA (TOO MUCH/NOT ENOUGH)

yourSTORIES

ENGINEERING

CHICKENor the

EGG?

Know thyGOAL

develop aTACTICAL

PLAN

(especially in architecture)

RESTRICTIONS can be very real

BIG DATA IN ARCHITECTURE

STORIES STORIES = DATA DATA

PREDICTIVE > PRESCRIPTIVE