Post on 10-Mar-2016
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1California State University, Fullerton
Daily TiTan
MEDIA KIT2013 - 2014
California State University, Fullerton
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BUNDLING OPTIONS
STUDENT BODY & READERSHIP
57.3% 42.7%
37,672 Enrolled32,323 Undergraduates
5,349 Graduates
21% Asian/Pacific Islander0.25% American Indian
33% Hispanic29% White
2.5% Black
4% Multiple Race5.25% Unkown
5% International
Average Student Age: 24
Average Expenditure Per Student - $12,596Yearly Buying Income - $302,700,000
How Print Advertising Readership Is Influenced By Ad Size & Color
One-Page Black&White - 32%
One-Page 2-Color - 34%
One-Page 3-4 Color - 43%
Black&White Spreads - 42%
4-Color Spread Ads - 54%
Fractional - 23%
80% Notice Display Advertisments
50% Student Response to Advertising
78% Use Coupon or Promo Codes
70% Take Action in Response to Advertisments
50% Respond to One Advertisment Daily
80% Notice Repeat Advertising
71% Read School Publications for News and Entertainment
Distance Isnʼt an Issue
CSUF students travel an average of 17.3 milesone way to campus.
The typical length of commute is 30 minutes
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About the DAily titAn
AwArDs & recognitions2013 BEST MEDIA KITAwarded by the California College Media Association
2012 BEST CATEGORY DISPLAY AD BLACK & WHITEAwarded by the “College Media Business Advertising Manager” Conference
2010 BEST SPECIAL SECTION OF THE YEARAwarded by the “College Media Business Advertising Manager” Conference
2010 BEST SALES PROMOTION MATERIALSAwarded by the “College Media Business Advertising Manager” Conference
2008 BEST COLLEGE NEWSPAPER OF THE YEARAwarded by the “College Media Business Advertising Manager” Conference
The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2013-2014 school year.
Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!
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NUTWOOD AVENUE
COMMONWEALTH
STATE COLLE
GE BOULEVA
RD
ADRAX & INSERTSAdrax is a large billboard style advertisment placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad, but everyone who walks by will see as well!
Placed in high traffic locations all over campus
CP
NUTWOOD
PARKING
STRUCTURE
Already have flyers? Inserts are the way to go!
Units CPM Cost1-4 $55.00 $247.505-8 $83.00 $373.509-12 $110.00 $495.0013-16 $138.00 $621.0017-20 $165.00 $742.00
A minimum of 4,500 inserts must be preprinted and sent to*:Gardena Valley News Inc. 15005 S. Vermont AvenueGardena, CA 90247310.329.6351
*Must arrive 5 days prior to insertion
$325 per month per location
Purchase 2 months - Save 5%
Purchase 3 months - Save 10%
Purchase 4 months - Save 15%
Purchase 5 months - Save 20%
ADRAX INFO
INSERTS
17ʼ X 21”FULL
COLOR GLOSSY
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MAP KEYADRAX
DAILY TITAN OFFICE
CPAC
TSU
RGC
PL
KHS
STATE COLLE
GE
PARKING ST
RUCTURE
RESIDENCE
HALLSNUTW
OOD AVENUE
57 FR
EEWAY
MAP KEYADRAX
DAILY TITAN OFFICE
EASTSID
E PARKING ST
RUCTURE
LH
UH
CPAC
TSU
SGMH
RGC
PL
H
KHS
E
STATE COLLE
GE
PARKING ST
RUCTURE
MH
EC
RESIDENCE
HALLS
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LOCAL & NATIONAL
All rate figures are per column inch, net and noncommissionable.
LOCAL RATE NATIONAL/ AGENCY RATE
SIZES TOTAL COLUMN INCHES Rate
4” 2 col. x 2” $35.40 $39.206” 2 col. x 3” $53.10 $58.808” 2 col. x 4” $70.80 $78.4010” 2 col. x 5” $88.50 $98.0012” 2 col. x 6” $106.20 $117.6020” 4 col. x 5” $177.00 $196.00
MODULARSIZES
1/8 pg H 4 col. x 4” $141.60 $156.801/8 pg V 2 col. x 8” $141.60 $156.801/4 pg H 6 col. x 5.25” $278.77 $308.701/4 pg V 3 col. x 10.5” $278.77 $308.701/2 pg H 6 col. x 10.5” $557.55 $617.401/2 pg V 3 col. x 21” $557.55 $617.403/4 pg 6 col. x 16” $849.60 $940.80Full pg 6 col. x 21” $1115.10 $1234.80
The more issues you advertise in, the lower your column inch rate.
4-8 issues: $8.409-12 issues: $7.79 *Available for Local ONLY13-16 issues: $7.08
Looking to get more involved with the Daily Titan and our promotions department?We continually host events and contests for our students and would love for you toget involved
SAMPLE PROMOTIONS:
• Donate prizes for contests• Sponsor events• Having an even or promotion you want our readers to know about? We can help!
Please contact the Promotions Director at 657.278.4452for more information.
DISPLAY RATES
SEMESTER FREQUENCYDISCOUNT
PROMOTIONS INFO
LOCAL & NATIONAL
All rate figures are per column inch, net and noncommissionable. LOCAL RATE NATIONAL/ AGENCY RATE
$8.85 $9.80
SIZES TOTAL COLUMN INCHES Rate
4” 2 col. x 2” $35.40 $39.206” 2 col. x 3” $53.10 $58.808” 2 col. x 4” $70.80 $78.4010” 2 col. x 5” $88.50 $98.0012” 2 col. x 6” $106.20 $117.6020” 4 col. x 5” $177.00 $196.00
MODULARSIZES
1/8 pg H 4 col. x 4” $141.60 $156.801/8 pg V 2 col. x 8” $141.60 $156.801/4 pg H 6 col. x 5.25” $278.77 $308.701/4 pg V 3 col. x 10.5” $278.77 $308.701/2 pg H 6 col. x 10.5” $557.55 $617.401/2 pg V 3 col. x 21” $557.55 $617.403/4 pg 6 col. x 16” $849.60 $940.80Full pg 6 col. x 21” $1115.10 $1234.80
The more issues you advertise in, the lower your column inch rate.
4-8 issues: $8.409-12 issues: $7.79 *Available for Local ONLY13-16 issues: $7.08
Looking to get more involved with the Daily Titan and our promotions department?We continually host events and contests for our students and would love for you toget involved
SAMPLE PROMOTIONS:
• Donate prizes for contests• Sponsor events• Having an event or promotion you want our readers to know about? We can help!
Please contact the Promotions Director at 657.278.4452for more information.
DISPLAY RATES
SEMESTER FREQUENCYDISCOUNT*
PROMOTIONS INFO
$7.97
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AD SIZES
COLORS
Full Page6 col x 21”
(12.5” x 21”)126 total col. in.
3/4 Page6 col x 16”
(12.5” x 16”)96 total col. in.
Half Page3 col x 21”
(6.167” x 21”)63 total col. in.
Half Page6 col x 10.5”
(12.5” x 10.5”)63 total col. in.
1/4 Page3 col x 10.5”
(6.167” x 10.5”)31.5 total col. in.
1/4 Page6 col x 5.25”
(12.5” x 5.25”) 31.5 total col. in.
1/8 Page2 col x 8”
(4.056” x 8”)16 total col. in.
1/8 Page4 col x 4”
(8.278” x 4”)16 total col. in.
Recieve Free With Purchase
One Spot Color plus black $150 4 social media posts - $150 OR Online button - $100
Two Spot Color plus black $300 8 social media posts - $250 OR Online full banner - $200
Full Color $600
Accepted: Check, Cash, Discover Card,Master Card, Visa, and American Express
Please make checks payable to: The Daily Titan
V H
HHV V
PAYMENT
AD SIZES
COLORS
Full Page6 col x 21”
(12.5” x 21”)126 total col. in.
3/4 Page6 col x 16”
(12.5” x 16”)96 total col. in.
Half Page3 col x 21”
(6.167” x 21”)63 total col. in.
Half Page6 col x 10.5”
(12.5” x 10.5”)63 total col. in.
1/4 Page3 col x 10.5”
(6.167” x 10.5”)31.5 total col. in.
1/4 Page6 col x 5.25”
(12.5” x 5.25”) 31.5 total col. in.
1/8 Page2 col x 8”
(4.056” x 8”)16 total col. in.
1/8 Page4 col x 4”
(8.278” x 4”)16 total col. in.
Recieve Free With Purchase
One Spot Color plus black $150 4 social media posts - $150 OR Online button - $100
Two Spot Color plus black $300 8 social media posts - $250 OR Online full banner - $200
Full Color $600
Accept: Check, Cash, Discover Card,MasterCard, Visa, and American Express
Please make checks payable to: The Daily Titan
V H
HHV V
PAYMENT
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SPECIAL SECTIONS*The Daily Titan Special Sections provide a unique way to market to a college level audience.Each special section is designed to grab the student’s attention by highlighting themes that relateto their lifestyle. The Special Sections are a great opportunity to introduce or reintroduce yourbusiness to the over 40,000 students, faculty, and staff on campus.
Full Page5 col x 12”
(10.25” x 12”)
Half Page4 col x 7.5”
(8.1625” x 7.5”)
Half Page5 col x 6”
(10.25” x 6”)
HV
3/4 Page4 col x 11.5”
(8.1625” x 12”)
V
1/4 Page3 col x 5”
(6.075” x 5”)
1/8 Page1 col x 7.5”(1.9” x 7.5”)
VS
SPECIAL SECTION PRICINGFull page 10.25”x 12” $550.003/4 page V 8.1625” x 12” $415.003/4 page H 10.25” x 9” $415.001/2 page V 6.075“ x 10” $280.001/2 page H 10.25” x 6” $280.001/4 page V 3.9875” x 7.5” $150.001/4 page H 8.1625” x 3.75” $150.001/4 page S 6.075” x 5” $150.001/8 page V 1.9” x 7.5” $75.001/8 page H 8.1625” x 1.875” $75.001/8 page S 3.9875” x 3.75” $75.00
COVER SPONSORSHIPEach Special Section has space for 1 sponsor at a cost of $1500
• Front Page mention; “Special Section” brought to you by “Your Logo”• Back Page ad: Full Page & 4 Color• Social Media Advertising during time of Special Section• Special Promo’s leading up to the Special Section
*Ask about our special sections discounts!
COLOR PRICING• Full Color: $300.00• Spot Color: $75.00
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AD SIZES
3/4 Page5 col x 9”
(10.25” x 9”)
Half Page3 col x 10”
(6.075” x 10”)
H V
1/4 Page2 col x 7.5”
(3.9875” x 7.5”)
1/4 Page4 col x 3.75”
(8.1625” x 3.75”)
HV
1/8 Page4 col x 1.875”
(8.1625” x 1.875”)
1/8 Page2 col x 3.75”
(3.9875” x 3.75”)
SH
BACK-TO-SCHOOL Publishes: 9/3 Deadline: 8/27One of the most popular guides that we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be exposed to your ad and take note of your business. In this guide, one can find a calendar of events, maps, student dining, extracuricular activities and more!
COUPON BOOK* Publishes: 10/14 & 2/10 Deadline: 10/7 &2/3Our coupon books are a smashing success! If you purchase an ad in both coupon books, you will recieve a 10% discount! These books are passed out for the entire week by our guerilla marketing street team and inserted into that Monday’s issue.
*$250 each book
VIVA OC Publishes: 11/18 Deadline: 11/12This youthful entertainment guide correlates to every students desire to go out with their friends and entertain themselves! Placing an ad in Viva OC will put your business on the prime map for students to utilize when trying to escape their every day realities.
FOOD CITY Publishes: 3/24 Deadline: 3/18Food City is the go to source for students and faculty here on campus who are constantly looking for places to drink, dine, and enjoy good company.
GRADUATION GUIDE Publishes: 5/12 Deadline: 5/6Our Graduation Guide is the Daily Titan’s last farewellto our students and faculty! This weeklong issue isplaced within the paper and passed out at the graduation ceremonies to students, faculty,family members and friends. Many businessand on-campus organizations utilize this tocongratulate students with a message ordiscount.
NEW STUDENT ORIENTATION GUIDE* Publishes: 8/12 Deadline: 8/5Every year, over 9,000 students are admitted into CSUF. These students are brand new to the campus and many do not know the surrounding area. That is why the Orientation Guide is so imperative for your business to be in this issue. This will be the first time your business is exposed to these new sets of eyes. The Daily Titan staff passes out this issue during Student Life Orientation.
*Rates are separate from Special Section rates. Please inquire for New Student Orientation Guide rate card.
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Classifieds
SUDOKU ADS: What better place to advertise than on the most popular page of the newspaper? The classified page houses our liner postings as well as inspirational quotes, crossword, Sodoku puzzles, and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sodoku advertising is unique in the sense that it is not a traditional ad. The Sodoku space is small, but loud! Spaces are limited and fill up fast so reserve your space today!
CLASSIFIED ADS*: • One insertion, up to 20 words $5.50...each additional word $0.39• 12pt. headline $1.75• 16pt. headline $2.50• Border $5.50
WEEKLY• One insertion, up to 20 words $18.70...each additional word $1.00• 12pt. headline $5.95• 16pt. headline $8.50• Border $14.30
MONTHLY• One insertion, up to 20 words $60.00...each additional word $2.60• 12pt. headline $20.25• 16pt. headline $30.00• Border $37.20
• 2” x 4” ad size• $400 per month (save $100)
• 2” x 4” ad size• $400 per month (save $100)
For online classified ads go to: http://dailytitan.com/classifieds
* All ads must run on successive days.* No tearsheets provided for classified ads.* No refunds for partial cancellations.
CONTACT US AT: CLASSIFIED@DAILYTITAN.COM FOLLOW US ON TWITTER: @DAILY_TITAN
ClassifiedsDAILY T
CCY ITAN
ClCl7
Announcements1100 CAMPUS EVENTS/SERVICES1200 CAMPUS ORGANIZATIONS1300 GREEKS1400 LEGAL NOTICE1500 LOST AND FOUND1600 MISCELLANEOUS1700 PERSONALS1800 PREGNANCY1900 RESEARCH SUBJECTS2000 SPERM/EGG DONORS2100 TICKETS OFFERED/WANTED
Merchandise2200 APPLIANCES2300 ART/PAINTING COLLECTABLES2400 BOOKS2500 COMPUTERS/SOFTWARE2600 ELECTRONICS2700 FURNITURE2800 GARAGE/YARD SALES2900 HEALTH PRODUCTS3000 MISCELLANEOUS3100 MUSICAL INSTRUMENTS3200 OFFICE EQUIPMENT3300 PETS3400 RENTALS3500 SPORTS EQUIPMENT
Transportation3600 AUTO ACCESSORIES/REPAIR3700 AUTO INSURANCE3800 MISCELLANEOUS3900 VEHICLES FOR SALE/RENT
Travel4000 RESORTS/HOTELS4100 RIDES OFFERED/WANTED4200 TRAVEL TICKETS4300 VACATION PACKAGES
Services4400 1-900 NUMBERS4500 FINANCIAL AID4600 INSURANCE4700 COMPUTER/INTERNET4800 FOREIGN LANGUAGE4900 HEALTH/BEAUTY SERVICES5000 ACTING/MODELING CLASSES5100 LEGAL ADVICE/ATTORNEYS5200 MOVERS/STORAGE5300 MUSIC LESSONS5400 PERSONAL SERVICES5500 PROFESSIONAL SERVICES5600 RESUMES5700 TELECOMMUNICATIONS5800 TUTORING OFFERED/WANTED5900 TYPING6000 WRITING
Employment6100 BUSINESS OPERATIONS6200 CAREER OPPURTUNITIES P/T6300 CAREER OPPURTUNITIES F/T6400 CHILD CARE OFFERED/WANTED6500 HELP WANTED6600 ACTORS/EXTRAS WANTED6700 HOUSESITTING6800 INTERNSHIP6900 PERSONAL ASSISTANCE7000 TEMPORARY EMPLOYMENT7100 VOLUNTEER
Housing7200 APARTMENTS FOR RENT7300 APARTMENTS TO SHARE7400 HOUSES FOR RENT/SALE7500 GUEST HOUSE FOR RENT7600 ROOM FOR RENT7700 ROOMATES - PRIVATE ROOM7800 ROOMATES - SHARED ROOM7900 VACATION RENTALS
INDEX
ADVERTISING INFORMATION
To place a classified ad, call: 657. 278. 4411
BY FAX: 657.278.2702
BY MAIL:The Daily TitanCollege Park Bldg.2600 E. Nutwood Ave.Suite 660Fullerton, CA 92831-3100
OFFICE HOURS:Monday - Friday 9 a.m. - 5 p.m.
RATES:One insertion, of up to 20 words: $5.50Each additional word: $0.3912 pt Headline: $1.7516 pt Headline: $2.50Border: $5.50• Weekly and monthly rates are also avaliable. For classified display ad, see our rate card for rate information.
DEADLINES:Classifieds Line Ads: 3 Business days before printing
at noon.
Classififeds Display Ads: 3 Business days before printing
at noon.
PAYMENT: Please make checks payable to “The Daily Titan”We also accept Visa, American Express, Discover Card and Mastercard.
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AD WITH BORDER:
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something else can go here. something else can go here. something else can go here.
HOROSCOPESCAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
CAPRICORN (DEC. 22 - JAN. 19):
Lorem ipsum dolor. Sit amet lacinia. Luc-tus at laoreet ligula ut quis. Magna lobor-tis erat nunc sociis ut. Duis condimentum sit. Adipiscing consectetuer ullamcorper. In pellentesque ornare iaculis rutrum nul-la. Cras lorem interdum. Est
PROVIDED BY: mctcampus.com
PROVIDED BY: mctcampus.com
PROVIDED BY: mctcampus.com
Month XX, 2013
single sudoku
single sudoku
double sudoku
SUDOKU
CROSSWORD
Single Sudoku — $125 per week
Double Sudoku — $250 per week
Single Sudoku — $125 per week
Double Sudoku — $250 per week
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“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Oglivy“Father of Advertising” / Advertising Executive
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DAILYITANT
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Online Advertising
ONLINE INFORMATION:
• 33,000 unique visitors a month.
• Over 1,000,000 page viewers a year.
• All Online ads can link to a website or landing page.COST PER MONTH *
LEADERBOARD
FULL BANNER
MEDIUM BOX
BUTTON
TEXT LINK
* +10% for Rich Media
Text Link — $75 Button (125 x 125) — $100
Medium Box (300 x 250) — $250 Full Banner (468 x 60) — $200
Leaderboard (728 x 90) — $300
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Social Media
FACEBOOK & TWITTER: Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff, and faculty at CSUF!
ABOUT SOCIAL MEDIA: • May only be added to existing advertising schedule.• One business per day per social media platform, book now to reserve your space!• Give us the information you want to give the students and we can create the conversation.• Purchase by semester and schedule dates at time of contract.
FALL 2013
• 12 posts (6 Twitter, 6 Facebook): $350• 10 posts (5 Twitter, 5 Facebook): $300• 8 posts (4 Twitter, 4 Facebook): $250• 6 posts (3 Twitter, 3 Facebook): $200• 4 posts (2 Twitter, 2 Facebook): $150
SPRING 2014
• 12 posts (6 Twitter, 6 Facebook): $350• 10 posts (5 Twitter, 5 Facebook): $300• 8 posts (4 Twitter, 4 Facebook): $250• 6 posts (3 Twitter, 3 Facebook): $200• 4 posts (2 Twitter, 2 Facebook): $150
AVAILABILITY *
facebook.com/thedailytitan
twitter.com/daily_titan
* 16 weeks per semester* Facebook and Twitter can be scheduled on the same day.
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72% of Orange County college students own a smartphone
38% of Orange County students own a tablet
66% of smartphone users get news on their device
(According to the Orange County 2013 Community Indicators)
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Mobile App inforMAtion
BANNER ADS: Placing BANNER ADS on content pages puts your business name in key places where users are reading.
• 2 BANNER SIZES: Banner ads come in 2 sizes: 320 x 50 pixels for the iPhone & Android and 300 x 250 pixels for the iPad.
• LIMITED BANNERS: Banner ads rotate randomly throughout the pages of the DT app. With only a few banner positions available, your ad will receive a high amount of exposure.
BANNER ADS ONLY $150 / MONTH
OFFERS: The OFFERS is a new and exciting way to engage your regular and potential customers.
• UNLIMITED CHANGES: Replace or update offers weekly, daily, even multiple times a day.
• SHARING: Users can share your deal via social media, find you on a map, visit your website, or call your business.
OFFERS ONLY $100 / MONTH
SPONSORSHIP TILES: The SPONSORSHIP TILES offer a powerful branding opportunity for your business to occupy one of three exclusive locations on the main screen a user sees each time they open the app.
• CUSTOMIZABLE TILE BOARD: The home screen features 15 tiles representing the news, entertainment, and events for students, faculty, and staff. Six of those tiles are available to a select few businesses to make their logo visible to every user of the DT app.
• OUR HOME TO YOURS: The Sponsorship Tile links to your website. One click brings users to your home page or any section of your site.
SPONSORSHIP TILES ONLY $250 / MONTH
YOUR DEAL HERE
YOUR DEAL HERE
FREE DAILY TITAN SHIRT
FREE DAILY TITAN SHIRT
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Religious DiRectoRy*
FRont Page aDs
YEARLY COST: $480The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com
SEMESTER COST: $280The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com
PRINT SPECIFICATIONS• 2” by 4” black and white.• Ad design FREE of charge.
* Space is limited.
STANDARD: 6 col. x 2”
$375 per day
2 col. x 4” $250 per day
1 col. x 8”$250 per day
1 col. x 4”$125 per day
TRIANGLE AD: 3 col. x 6”
$300 per day
The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way.
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“Advertising works most effectively when it’s in line with what people are already trying to do.”
Mark ZuckerbergChairman, Co-Founder, and Chief Excutive of Facebook Inc.
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AUGUST 2013 SEPTEMBER 2013
OCTOBER 2013 NOVEMBER 2013 DECEMBER 2013 JANUARY 2014
FEBRUARY 2014 MARCH 2014 MAY 2014APRIL 2014
Publication calendar
Key# Daily Issue
Week Long Special Issue Special Issue Week Long Issue
# Daily Issue
Week Long Special Issue Special Issue Week Long Issue
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AUGUST 2013 SEPTEMBER 2013
OCTOBER 2013 NOVEMBER 2013 DECEMBER 2013 JANUARY 2014
FEBRUARY 2014 MARCH 2014 MAY 2014APRIL 2014
Special Section DateS
New Student Orientation Guide: August 12 & August 26
(both weeklong)
Back-to-School Guide: September 3 (weeklong)
Coupon Book: October 14
Viva OC: November 18
Coupon Book:February 10
Food City: March 24
Graduation Guide:May 12
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The Daily Titan ad production team can do it all! From logo
campaigns: creative services are easily accessible and complimentary.
If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.
• The Daily Titan is a standard (broadsheet) newspaper and is
• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.
• Each spot color (in addition to black) $150.00.• All advertisements 18” or more in height will be charged for the full 21” height.
• Ads must be supplied through one of the following formats:• PDF files are preferred (no changes can be made)
- EPS, TIFF files are acceptable- Apple Macintosh Formats
1. CDs.2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or
less) or Adobe Photoshop (CS5 or less).3. ALL fonts, artwork and related items MUST be included.
• Ads submitted by e-mail must be compressed.
designs, effective copy, clean and professional art to complete
printed by the offset process
PRODUCTION & CREATIVE SERVICES
MECHANICS & CAMERA CHARGES
advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate”equal to the difference between the contract rate and the appropriateearned rate for the ads actually run
All rates are net and noncommissionable. Advertisers without contract will be charged the open rate.A contract must be signed with the Daily Titan to receive frequencyor other special discounts. A frequency contract shall becomeeffective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate”equal to the difference between the contract rate and the appropriateearned rate for the ads actually run
The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error
as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.
detracts from the effectivness of the total advertising message,
day in order to receive a one-day ad extension with the correction
All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines.
The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that
made. Minor typographical errors do not qualify for a refund.
No refunds will be offered after the first insertion deadline.
POLICIES
be requested.
California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough lay-outs only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: Ads@dailytitan.com. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap.
advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may
Advertising may be placed at the Daily Titan offices at theCollege Park Building, 2600 East Nutwood Ave. Suite 660, Fullerton
The Daily Titan will make all reasonable effort to see that
AD PLACEMENT ERRORS & ADJUSTMENTS
RATES & CONTRACTS
DEADLINES & CANCELLATIONS
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The Daily Titan ad production team can do it all! From logo
campaigns: creative services are easily accessible and complimentary.
If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.
• The Daily Titan is a standard (broadsheet) newspaper and is
• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.
• Each spot color (in addition to black) $150.00.• All advertisements 18” or more in height will be charged for the full 21” height.
• Ads must be supplied through one of the following formats:• PDF files are preferred (no changes can be made)
- EPS, TIFF files are acceptable- Apple Macintosh Formats
1. CDs.2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or
less) or Adobe Photoshop (CS5 or less).3. ALL fonts, artwork and related items MUST be included.
• Ads submitted by e-mail must be compressed.
designs, effective copy, clean and professional art to complete
printed by the offset process
PRODUCTION & CREATIVE SERVICES
MECHANICS & CAMERA CHARGES
All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication.
One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice.
A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $30.00 charge for returned checks.
Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.
The Daily Titan ad production team can do it all! From logo
campaigns: creative services are easily accessible and complimentary.
If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.
designs, effective copy, clean and professional art to complete
• The Daily Titan is a standard (broadsheet) newspaper and is
• For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable.
• Each spot color (in addition to black) $150.00.• All advertisements 18” or more in height will be charged for the full 21” height.
• Ads must be supplied through one of the following formats:• PDF files are preferred (no changes can be made)
- EPS, TIFF files are acceptable- Apple Macintosh Formats
1. CDs.2. Adobe Illustrator (CS6 or less), Adobe InDesign (CS6 or
less) or Adobe Photoshop (CS6 or less).3. ALL fonts, artwork and related items MUST be included.
• Ads submitted by e-mail must be compressed.
printed by the offset process
PAYMENT TERMS
PRODUCTION & CREATIVE SERVICES
MECHANICSCAMERA CHARGES
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CONTACT INFORMATION
Robert SageFaculty Advisor
& Business Manager657.278.4275
rlsage@fullerton.edu
Jerry KouDirector of Advertising
657.278.4411jkou@dailytitan.com
Chelsea NorrupAssistant Advertising Director
657.217.0964cnorrup@dailytitan.com
Austin CarverNational Sales Executive& Promotions Director
657.278.4452acarver@dailytitan.com
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