Post on 16-Apr-2017
transcript
eSport,a game changerfor the industry
By Matthieu DallonOn November 17th, 2016At the Digiworld Game Summit
eSports serial entrepreneur since 2000
Founder & CEO : Ligarena / Games Services / Oxent, acquired by Webedia
Creator of the ESWC (eSports World Cup / eSports Convention)
Co-founder of Toornament.com (40K tournaments in 100 countries)
Chairman & co-founder of France eSports
Work currently with Activision, Ubisoft, Supercell, SFR, HP, Le SELL…
Matthieu DALLONStrategy & Development Director
ESWC / Toornament.com
eSportDigiworld
Game Summit
eSport is about emotions
Matthieu Dallon
Digiworld
Game Summit
We will not talk about…
… the eSport bingoMatthieu Dallon
Digiworld
Game Summit
FactsModelsValue(s)Trends
We will talk about…
Matthieu Dallon
Digiworld
Game Summit
… to confirm eSport isa game changer
FACT 1
5 PC games make 80% of the organicand sustainable eSport audience
And the entire industry wants to be in…
PC PC PC PC PC
* Gamoloco / Stats Week 45
Matthieu Dallon
Digiworld
Game Summit
FACT 2
Major Publishers rule everythingfrom the largest events to the chain of rights
And they are profitable billion dollars companiesMatthieu Dallon
Digiworld
Game Summit
Matthieu Dallon
Digiworld
Game Summit FACT 2 / FOCUS
Blizzard is the governing body of Overwatch as a sport
acting like an international federation
Matthieu Dallon
Digiworld
Game Summit FACT 3
New Economic Agents are enteringthe eSport market to slice the cake
Media Groups Sports Pros Mobile Games Players Unions
Matthieu Dallon
Digiworld
Game Summit
Entering the mass media era ?
FACT 3 / FOCUS
Major Football Clubs invest in eSportsOlympique Lyonnais, Manchester City, Sporting Lisbonne,
Legia Varsovie, West Ham, Ajax, Schalke, Wolsburg…
Matthieu Dallon
Digiworld
Game Summit FACT 3 / FOCUS
Clash Royale is the game that has reachedthe largest audience of the last ESWC in Paris
100 000 requests of registrations to the 6 regional online qualifiers on Toornament.com
130 000 live concurrent viewersduring the final on Twitch.TV (45K) and Panda TV (85K China)
Matthieu Dallon
Digiworld
Game Summit BALANCE OF POWERIN ESPORTS
PROMOTERSGAMES
OWNERSGAMES
PLAYERS
Tournament OrganizersPro/am Clubs
MediasPlatforms & Tech
Agencies
IP
TALENT
Direct Value Creation
Monetizing Audiences
Ads & Sponsoring
Licensing Rights
Ticketing
Merch (trad & virtual)
Indirect Value Creation
Engaging Audiences
Community creation
Retention & ARPU growth
Brand content
Real Stories
Matthieu Dallon
Digiworld
Game Summit VALUE CREATIONIN ESPORTS
TRADITIONAL SPORTSBUSINESS MODEL
Global Sport Market
~ 600 B$
Matthieu Dallon
Digiworld
Game Summit ESPORTTHE GAME CHANGER
GlobaleSport Market
~ 600 M$
GlobalGames Market
~ 100 B$
New RevenueAds & SponsoringLicensing Rights
TicketingMerch (trad & virtual)
Matthieu Dallon
Digiworld
Game Summit
Thank you !
ESWC WinterHall 5 Paris ExpoFeb. 17-19, 2017ESWC.com@eswc_en 40 000 tournaments in 100 countries
Open API for gaming studios@toornament