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E-BUSINESS

Conducting online transactions with customers by

collecting and analyzing business information,

carrying out the exchanges, and maintaining online

relationships with customers.

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Global Reach

the ability to reach anyone

connected to the internet anywhere

in the world.

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Personalization

creating products to meet

customer specifications.

Interactive Marketing

buyer-seller communications

through such channels as the

internet and interactive kiosks.

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2 TYPES OF COMPANY

WEBSITES

Corporate Web site

site designed to increase a firms visibility,

promote its offerings and provide

information to interested parties.

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B2C E-MARKETING( BUSINESS-to-CONSUMER)

= selling directly to consumers

over the internet.

Electronics Storefronts

company websites that sell products to

customers.

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BENEFITS OF B2C E-MARKETING

COMPETITIVE PRICING

ACCESS AND

CONVENIENCE

PERSONALIZED SERVICE

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LOG

Short for web log – an online journal for

an individual or organization.

Podcast- online audio or video that can

be downloaded to other digital devices.

web page anyone can edit.

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BUILDING AN

EFFECTIVE WEB

PRESENCE

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ASSESSING SITE

EFFECTIVENESS

WEB-TO-STORE SHOPPERS

CLICK-THROUGH RATE

CONVERSION RATE

ENGAGEMENT