E-Commerce Bests Practices in

the Automotive Aftermarket

Wednesday, April 18th : 2:00 p.m. – 3:30 p.m.

MylesKovacs

President & Co-FounderDUB Magazine

Vert

ical C

ente

r

Horizontal Center

Headline Baseline

Baseline for Footnotes

Left

: C

onte

nt M

arg

inEyebrow Baseline

Rig

ht: C

onte

nt M

arg

in

1/4

3/4

Vert

ical C

ente

r

Horizontal Center

Headline Baseline

Baseline for Footnotes

Left

: C

onte

nt M

arg

inEyebrow Baseline

Rig

ht: C

onte

nt M

arg

in

1/4

3/4

Top Categories

Exterior Interior Lighting & Lamps

Accessory & Appearance Products

$22.15BPerformance Products

$9.65B

Complete Engines Engine Rebuilding Exhaust Manifolds

& Headers

Exhaust Systems

Wheels, Tires & Suspension Products

$9.35B

Suspension & Steering Wheels, Tires & Parts

Vert

ical C

ente

r

Horizontal Center

Headline Baseline

Baseline for Footnotes

Left

: C

onte

nt M

arg

inEyebrow Baseline

Rig

ht: C

onte

nt M

arg

in

1/4

3/4

Trucks, SUVs & CUVs

2016 CONSUMER PURCHASE ESTIMATES BY VEHICLE SEGMENT % OF SALES

Source: SEMA Consumer Market Data

7%

18%

8%7%

1%

10%

16%

30%

3%

1%

0%

5%

10%

15%

20%

25%

30%

35%

Small Car MidRange/Traditional

Car

Upscale Car Sports Car Alternative Power CUV SUV Pickup Van Classic

<

Vert

ical C

ente

r

Horizontal Center

Headline Baseline

Baseline for Footnotes

Left

: C

onte

nt M

arg

inEyebrow Baseline

Rig

ht: C

onte

nt M

arg

in

1/4

3/4

Enthusiasts &Non-Enthusiasts

17%

9%

16%

10%

26%

22%

0%

5%

10%

15%

20%

25%

30%

BUILDER DRIVER IN-CROWD HANDYMAN COMMUTER DIFM

Source: SEMA Consumer Market Data

BUYER TAPES % ACCESSORIES

ENTHUSIASTS 42% NON-ENTHUSIASTS 58%

Vert

ical C

ente

r

Horizontal Center

Headline Baseline

Baseline for Footnotes

Left

: C

onte

nt M

arg

inEyebrow Baseline

Rig

ht: C

onte

nt M

arg

in

1/4

3/4

Millennials DO Accessorize

Source: SEMA Consumer Market Data

AGE % OF TOTAL U.S. POPULATION

TOTAL U.S. POPULATION ACCESSORIZERS NON-ACCESSORIZERS

18–29 21% 28% 19%

30–39 17% 27% 14%

40–49 17% 18% 17%

50–59 18% 15% 19%

60+ 27% 12% 31%

Vert

ical C

ente

r

Horizontal Center

Headline Baseline

Baseline for Footnotes

Left

: C

onte

nt M

arg

inEyebrow Baseline

Rig

ht: C

onte

nt M

arg

in

1/4

3/4

Personalization & Customization

Thank You

On the Road with eBay

Todd MadeirosVP, eBay Motors

12

Agenda

eBay Overview

Fueling Passions with eBay Motors

Keys to Success

My Garage Demo

We’re Not the eBay You Think You Know

81%of items sold are new and unused

70%of items sold on eBayship for free*

Q4 2017*Applies to US, UK, DE

1.1Blistings live onthe eBay Marketplace

~2/3of eBay packages in the U.S. are delivered within three business days or less

190Markets

170MGlobal Buyers

Profitable Growth

Motorcycle

Parts15Sold Every

minute on

eBay Motors

2017

An Exterior

Part

3Sec

Sold Every

2 Car Partsor Accessories

1 Sec

Sold Every

A Wheel or

Tire Part

7Sec

Sold Every

Continuing a Strong Partnership

16

Agenda

eBay Overview

Fueling Passions with eBay Motors

Keys to Success

My Garage Demo

When Your Car Isn’tJust a Car

https://www.youtube.com/watch?v=PmSStZSSVOM

Catering toCompleteOwnership

Areas ofFocus DuringVehicleOwnership

20

The Relationship Between Human and Car

Depth and Breadth of Inventory – Personalized

ExteriorAccessories

Interior AccessoriesPerformance/

CustomDirect Replacement Maintenance Parts Front of Counter

OEM Branded Aftermarket Private Label Used

More to Fuel the Passion for Mustangs

Apparel & Merchandise(e.g., Clothes, Decals)

Diecast Cars & ToysMemorabilia & more

(e.g., Furniture, Garage Signs,)

Fueling Passions

24

Agenda

eBay Overview

Fueling Passions with eBay Motors

Keys to Success

My Garage Demo

25

Clean Product Imagery for PLA Visibility

2015 Ford

Mustang

headlights

PLA

26

A Robust Catalog

SEO-Friendly Landing Pages

2015 Ford

Mustang

landing page

‘fits confirmation’

to provide

trust

My Garage Demo

Marie Niewiroski

29

Panel:

E-Commerce Best Practices in the Automotive Aftermarket

Adam LandersSenior Director of Sales,

Pitney Bowes Commerce Services

Stephanie StrongEnterprise Account Manager,

ChannelAdvisor

Jordan HettingaDirector, Parts & Accessories

Category Management,

eBay Motors

Brian JohnsonGeneral Manager,

Forward Powersports

Myles KovacsPresident & Co-Founder,

DUB Magazine

More questions? Come find eBay in Booth #27 and Pitney Bowes in Booth #31 in the Catalyst Pavilion.

30

Thank you!

Up Next:

Scott HarkinsSenior Vice President, Customer Channel Marketing, FedEx

Keynote Room at 3:30 p.m. – 4:45 p.m.