E-COMMERCE

Vaimo E-commerce SeminarGallagher Estate, Gauteng

AGENDA 1. 9h00 Registration opens with Coffee – (Eddie)2. 10h00 Introduction – Immo Böhm3. 10h10 eCommerce, Vaimo - Immo Böhm4. 11h00 SEO & eMarketing, GoFish, Peter Fish5. 11h30 Payment Gateways, PayU, Charles Elliman6. 12h00 Legal aspects of e-commerce, Cyberlaw

Consulting, Liesl Briel7. 12h30 Closing and Q&A - Kevin Clarke8. 13h00 After Event9. 14h00 End

DIRECTOR, VAIMO

IMMO BÖHM

Windhoek, Pretoria

Science + Development + Design + InnovationBusiness + Sales + Product + Digital + Web

= Ecommerce!

AGENDA

Whats’ new & happening

Getting started

Threat to Retailers

THREAT TO RETAILERS

…and everyone else in the supply chain!

WHAT’S THAT GOT TO DO WITH E-COMMERCE?

RETAIL UNDER THREAT

• 13 000 Malls closed in USA last year

• Online shopping grows 30% year on year

• Traditional Retail under threat

..BUT WHY?

NEW & HAPPENING

Mobile

MOBILE

• What is it?• Is it important?• What’s the problem?• What must we do?

MOBILE:WHAT IS IT?

• Are you mobile?• Are you desktop?• What’s the difference?

MOBILE:WHAT IS IT?

• Smaller screen• Sometimes a lot, sometimes a little

• Touch• No keyboard• No cursor

MOBILE:IS IT IMPORTANT?

• The PC is dead• We only buy mobile devices

MOBILE:IT DOMINATES ALL…

MOBILE:…EXCEPT THE WEB

WHY?FROM NATIVE TO WEB

WHY?MEAT IN THE WAY

WHY?IT’S NOT THE SAME

WHY?IT’S SLOW

THE WEB ON MOBILE, NOT EXACTLY A PARTY…

APPS SET THE BAR HIGH• Touch• Sharp• Focus• Recognize me• Hardware• Performance

BUT…• We can’t replace

every site with an app

• Connection is slower• Browser is weak

SO WE HAVE TO• Look like an app• Act like an app• Shed weight

HOW?

WE WANT DESKTOP-GRADE• Content• Features• Interface• Readability

BUT…• Screen is smaller• Sometimes portrait,

sometimes landscape

• Different size

SO…• Everything must be

available• Content and layout

must adapt

HOW?

MOBILE:WHAT MUST WE DO?

• Look & act like an app

• Shed weight

• Make everything available

• Adapt content & layout to screen size

MOBILE:RESPONSIVE WEB DESIGN

MOBILE:RESPONSIVE WEB DESIGN

MOBILE:DEMO

• Eton - http://www.etonshirts.com • Björn Borg - http://www.bjornborg.com • P O. P - http://www.polarnopyret.com • Bauhaus - http://www.bauhaus.se • CUM Books - http://www.cumbooks.co.za • Konga - http://www.konga.com

HOW TO START/ADAPT

Find the approach that is relevant for your business

THANK YOU!www.vaimo.co.za

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