e-EPIC Business Plan, January 2012

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e-EPICBUSINESS PLAN PRESENTATION

About e-EPIC

• Mission Statement:‒ At e-EPIC, we aim to be a hero to our

customers by providing excellent electronic products and incomparable customer service.

• We achieve this through:‒ Setting goals based on collective values

‒ Meeting customer needs in an ever-changing market

‒ Hiring highly ethical and productive employees

The Team

John WheelerPresident & Chief Financial Officer

Patricia Stroman-BlanksVice President, Human Resources

Catherine TedrickVice President, Marketing

Julie VillanuevaVice President, Sales

Lisa WhaleyVice President, Manufacturing

Key Features of Business Plan

• Market Share

• Strategy

• Plans for Future

Business Strategy & Performance

• Improve marketing and expand advertising placement.

• Increase Research and Development

• Open sales office in Tokyo and expand offices in Toronto

• Expand sales and service force.

Financial & Market Performance

• Revenue

• Gross Profit Margin

• Net Income

• Earnings Per Share

Current Situation and the Market

• Develop quality computers that meet customer needs.

• Address current issues and effectively forecast future needs

• Executive Roles and Responsibilities based on:

– Strong leadership and communication skills.

– Professional expertise

– Shared visions

Lessons Learned

• Market fluctuates

• Need advertising specialist

• R&D must take priority for us to remain competitive

Improving Team Effectiveness

• Changes the team made were increased:– Communication

– Team member meetings

– Individual research and preparation for team meetings

• Impact of those changes – Tighter team

– Improved communication

– More efficient use of meeting time

e-EPIC Current Situation

• Changes in market conditions impacting growth plans

– Volatile market

– Competition

– Strategy

Competing in the Future

• Business Strategy:– Analyze competition

– Analyze marketplace

– SWOT analysis

• Marketing Strategy:– Remain visible

– Smart use of brand design (keep the need of customer in mind)

– Price aggressively

– Increase R&D

Competing in the Future (continued)

• Sales Strategy:– Increase production

– Increase our sales and service staff

– Increase web traffic

• Financial Strategy:– Maximize liquidity

– Increase profits

– Leverage debt to take advantages of opportunity

Evolving Management/Leadership

• Management Style

• Flexibility

• Unwavering Commitment

Tokyo, Toronto and Beyond…

• Sales Offices

• Research and Development

• Looking Toward the Future