E-marketing Distribution

It’s All About Place!

NEW INTERNET COMPANIES

New Online Retail Brands– Amazon, Overstock.com, etc.

New Online Manufacturer Brands– Dell.com, Gateway.com, etc.

Online Auction Sites– eBay, Craigslist, etc.

WHOLESALERS

Retailers order directly from wholesalersCan check stock & look at current promotionsMore effective than relying on merchandisersUS Foodservice Websitewww.apparelcandy.comhttp://www.americasmart.com/

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AGENT SELLERS

There are a lot of different types of agents.

Avon cosmetics is well-known

Customers can choose to order from their rep or online

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Franchises/Affiliations

Many types of franchises

Online equivalent “affiliation”

Franchise owner develops network of affiliates that displays goods, services or solutions on the affiliate website

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QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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VENDING & AUTOMATED RETAILERS

Vending machines can use IT and Internet to communicate with a server giving information on product supplies and selling patterns

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NEW COMPANIES CHANNEL

NEW ONLINE RETAIL

BRANDS

NEW ONLINE MANUFACTURER

BRANDS

ONLINE AUCTION

SITES

NEW INTERNET COMPANY

INTERNET

NEW ONLINE RETAIL

Wouldn’t have been conceived without the creation of the Internet

Entrepreneurs invested heavily in all sorts of start-ups

Most didn’t succeed

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New Online ManufacturersEntrepreneurs saw opportunities for developing online manufacturer’s brands.

Took advantage of technology & enabled innovative new products adapted to customer preferences.

IT allowed efficient and effective operations - assembly & logistics

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ONLINE AUCTION SITES

New Business Idea - Consumer-to-Consumer (C2C) business

This was not possible prior to the Internet

(Yard sales aren’t businesses)

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PRE-EXISTING COMPANIES THAT E-MARKET

BANKING

RETAILERS

DIRECT DISTRIBUTORS

WHOLESALERS

AGENT SELLERS

FRANCHISES

VENDING

E-MARKETING CHANNEL FOR PRE-EXISTING COMPANIES

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Customer Relationship Management

The establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations

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BANKING & FINANCIAL SERVICES ONLINE

Banks & financial services have done great with online banking services

Save money on property and labor

Use software & CRM approaches

ONLINE RETAIL BRANDExisting retailers took advantage of this new method of reaching customersExtends products & services to consumers via internetEnhances traditional marketing

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QuickTime™ and a decompressor

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decompressorare needed to see this picture.

QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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DIRECT DISTRIBUTIONOrganizations have access to consumers worldwideBrand loyal consumers - such as sports fans- are now able to buy directly from their preferred clubCuts out the intermediaries

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.