E-steresys' pitch

transcript

12, Rue de Bretagne 44240 La Chapelle sur ErdreTel: +33 (0)2 40 18 06 33 - www.e-steresys.com

Confidentiel Diffusion interdite sans l'accord d'E-Steresys

E-Steresys :The Interactive Visual Radio company !

Laurent MICHEL Chairman+33 (0)6 81 22 72 85

Company background

Interactive Visual Radio improves Consumer usage and Radio revenues

• Established in Nantes in 2008, we developped a set of key SW technologies for Digital radio under Diabolo brand name

• Granted major French Awards: JTI 09 (SFR), Cap’tronics 2009, Embedded Trophy 09, Start West 2010

• Working with the key French radio players (RTL, NRJ, Radio France group) gives us a significant advantage in terms of market position. We are also working at expanding to the German and Malaysian market

• In partnership with these key players we are tuning our technology assets to develop Interactive Visual Radio

• We are part of an European project and are funded by OSEO (300k€). We are looking for additional fundings to support the first roll-out of our solutions in 2011

Radio market size : 42 Million Listeners, 3 hours a day, 150 Million receivers

Why Visual ? Consumer can listen and look simultaneously at images provided by the digital stream. This includes as well control features such as Play/pause/resume. The Consumer can browse on a light content to get additional information ( weather forecast, traffic jam ...)

Why Interactive ? The broadband connection allows users to communicate easily with radio channels. This allows Online purchase, survey, betting and many other applications ...

See speakers/singer face

Stop / Resume listening

Interact easily with your radio

Why Interactive Visual Radio ?

Iphone Application

Player Tabbee

Player DiaboloDiabolo Player is a multi platform SW :

- Browse on light content

- Play / Pause / Resume the listening

- Move on the audio stream

- Interact with the radio

From simple radio player to IVR Diabolo Player

DIABOLO SW player

Open Sky

Diabolo Radio Set

Diabolo Player

D-Way Database

The SW runs on multiple platforms (Open Sky adaptor, PC, smartphones, Diabolo…)

85 % Audience

BroadcastFM / DVB-SH/ T-DMB

Broadband Internet

Radio Channels

Interactivity

What are the services ?

Interactive Visual Radio : A way to grow audience and business for Radios

Software Download of the Diabolo Players: 1.49€ per user

Advertising : Revenues sharing on a CPM basis

Music Sales : Commission on sales

Online gaming : % of the bet amount

Audience measurement : On request

User profile : On a price per user basis

D-Way Data Base : Specific customer targeting

What is the Business Model ?

Open Sky

Diabolo

Diabolo Player

Fin 2010 S1 2011 S1 2012S2 2011

Services Available

On Internet

Broadcasting

Collaborative + Europeen project

Field trials with SFR

NRJ Leadership Radio on DVB-SH opportunities

Retail sales channels

Strong partnership with key players

The Key Success factors

Open Sky

Diabolo

Diabolo Player

Cost Cutting Cost Cutting

Worldwide Market launchWorldwide Market launch

More plateformsMore plateforms

End 2010 H1 2011 H1 2012H2 2011

85 % Audience Widgets/Apps

More featuresMore features

France Europe Asia

Air BroadcastingFM / DVB-SH/ T-DMB

Internet Broadcasting

Services Radio

Roadmap

The team thanks you for yourattention !

Didier Zwierski Head InnovationFormer Philips executive

Eric Berthaud Business developmentFormer LEA founder

Laurent MICHELChairmanFormer Lucent executive

Diabolo Player

Diabolo Player answers basic needs of the radio listener :

Having audio and data/image synchronised

On demand customized listening (Play / Pause / Rewind/ resume)

Interaction with the radio (survey, purchase, bet ...)

Diabolo Player is an un Apps for multimedia terminals having a screen and touchscreen and a possibilites to be Internet connected .

Only Diabolo Player is able to :Browse on visul content Rewind resume what's on air Navigate on the digital streamSend data to our server

Diabolo Open Sky

Open Sky is a small wifi adaptor plug on the main which can receive any on air transmission ( FM/RNT/DVB-SH ) and broadcast on any multimedia screens ( PC / Téléphone / Tablet Internet ) loaded with a diabolo player

Sattelite

TerrestreOpenSkyFM / RNT

DVB / SH

Diabolo Player

Diabolo

Diabolo is a home multimedia terminal aimed to become the 4th

screen of the house and to host usefull apps, and leading edge radio application :

Useful apps like energy saving, finance, leasure ..

Interaction with the radio (survey / bet / purchase ...)

Diabolo is a table receiver which allow to receive any broadcast or broadband radio stream to take advantage of the new usage allowed by the Interactive visual radio.

Overall features : 4,3'' touchscreen display

Internal batteries

Wifi 802 b/g, USB, Micro SD

Headset

Analogue and digital tuner

* En fonction du standard en vigueur

D-Way is an application plateform which is the link beetween IT system from the radio or the Apps vendor that allow : :

Interactive visual radio

Apps management

D-Way is the web server which manage the HW and SW from d'E-steresys : Diabolo Player, Open-Sky, Diabolo.

D-Way features :Installed base management

User management

Return path to the radio

Apps download

Radios

Applications

Le business model

2010 2 011 2 012

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

Répartition des quantités par années

Diabolo

Open Sky

Player

2010 2 011 2 012

0.00 €

2,000,000.00 €

4,000,000.00 €

6,000,000.00 €

8,000,000.00 €

10,000,000.00 €

12,000,000.00 €

14,000,000.00 €

0%21% 10%

Répartition du CA par produit

Diabolo

Développemet

OpenSky

Player

E-Steresys Inside 2010 CumulPlayer 298 €

D-Way 0 €

OpenSky

Développemet

Diabolo

2 011 2 012911 800 € 1 231 500 € 2 143 598 €

60 671 € 514 535 € 575 205 €

77 500 € 2 450 000 € 7 800 000 € 10 327 500 €

60 000 € 120 000 € 180 000 € 360 000 €

31 000 € 800 000 € 2 800 000 € 3 631 000 €

168 798 € 4 342 471 € 12 526 035 € 17 037 303 €

E-Steresys Inside 2010Player 200

Open Sky 500

Diabolo 100

Total 800

2 011 2 012820 000 1 350 000

50 000 200 000

10 000 40 000

880 000 1 590 000

Interactive visual radio operating mode ?

Interactive Visual Radio is using Broadcast and Broadband

E-steresys' pitch

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