19 MEMBERS – 15 COUNTRIES – 3000+ MUSIC VENUES AND FESTIVALS

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THE SURVEY 

Audrey Guerre, Live DMA coordinator, www.live‐dma.eu

SURVEY PARTICIPANTS

16 Live DMA membersin 12 different countries

SURVEY PARTICIPANTS

DATA 14 Live DMA members2018 in 11 different countries

Survey – collecting dataSince 2011, Live DMA collects data of music venues.

Our objectives:• representation on a local, national and European level• emphasize the importance of music venues• better understanding of practices• showing differences and similarities• compare them on different scales & with other sectors

The survey measures the venues: • capacity• activities, performances and visits• employment: paid staff, volunteers and interns• finance: programme costs, ticket sales, subsidy, food & beverages and total income and expenses

The survey will be repeated every year so we can discover trends and developments. Every year more countries and venues participate.

Live DMA membersincreasing use of data

VNPF (Netherlands)

Animation video  (here)

English version (here)

External researches

FEDELIMA (France)

PETZI (Switzerland)

UK Music Census

• national Survey project with other organisations

• Survey Clubs Berlin (published in 2019)

Live Komm (Germany)

YLE (Finnish public service broadcasting company) made an article and we got in the national news.

Translate INDICATORS (numbers) to VALUES

Artistic, Cultural and Social valueRecognition for live music as performing art, artistic discovery, emergence and innovation, talent development, cultural diversity, social impact, audience, 

cultural participation, volunteers work, educative activities

Economical valuea mixed economy of self‐made incomes and public money, non‐profit work, volunteers work, paid jobs, ticket sales, catering income, program costs and 

artist fees, sponsorships, crowd funding, impact on local and regional economy 

Analysing the data

Analysis: ask yourself these questions first: What are key issues/problems in venues business models? 

What could be useful strategically? What message do I want to tell to the public or government? 

Then decide what data you will highlight in text and infographics

USE YOUR SURVEY RESULTS 

Use to inform your members:Provide overview and graphics of their own totals, averages and graphics of their 

own data only to them, together with network/regional totals , so they can compare themselves. Organize workshops and meetings about the Survey at conferences and members days. This is important, it will increase survey 

participation, use on local level, and opportunities to improve their business.

Use to inform everyone:Board reports, members reports, press releases, digital newsletters, booklets, webpages, powerpoint presentations, seminars and panels at conferences, 

videos, posters, etc. whatever you think which medium will reach your specific target group best.

Share with Live DMA what positive feedbackyou got thanks to The Survey!

“What’s in it for me?”Benefits for your individual venue:

Insights in own business:‐ Indicators such as %, subsidy or catering or workers per visit and per event‐ Benchmarking: compare to other venues and improve business

Representation:‐ Facts & figures for local politicians & media, potential sponsors and marketeers‐ Have influence on (local) laws, rules, regulations and fundings

Benefits for your network/association:

Insights in members:‐ Key indicators, totals, averages , %‐ Notice and act on trends & developments‐ Set priorities for policies and activities‐ Increase membership value

Representation:‐ Inform politicians, media, researchers and other relations‐ Have influence on (local) laws, rules, regulations and fundings (lobby)‐ Members benefits deals with authorities, tax, and companies