Post on 18-Oct-2014
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Easy Steps to Create Your Online Reputation
Know Yourself!
What are you passionate about?
What makes you the BEST?
• Ask friends, family, coworkers, colleagues
• Review performance reviews• Review customer testimonials or letters of thanks• Review recommendations
What problem do you solve?What do you do?
What are your personal characteristics?
Who is your target?• Company?• Industry?• Department?• Customers?
Who will benefit from your service?
Value Proposition
I help____________________________ (target audience)
by ______________________________ (personality trait)
_________________________________ (problem you solve)
What is your unique promise of value?
• Price• Time• Convenience• Functionality• Originality
What problem to do you solve?
How do you make a difference in the
world?
How do you meet/exceed
needs?
• Access• Security• Emotion• Ethics• Reputation
• Style• Benefit• Effort• Ease
• Clear – be clear about who you are and who you are not.
• Consistent – share across all communications vehicles.
• Constant – always be visible to your target audience.
Hubs and Feeds
Hub
Build It!
Brandyourself.com 2012
Would you rather see this…
Or this…
Constantly grow your network
Engage in Discussions
Nurture your network
A Rocking Company Page
Hint: Blogs act very much like websites and could be used as a Hub. (hint, hint)
Zerply.com
Flavors.me
About.me
• Comment on popular blogs• Comment on Open LinkedIn groups• Write an Amazon book review• Become active on Twitter or
Google+
Holy Cow! How Much Time Does this Take?
30 minutes each day
– Participate in discussions on LinkedIn– Comment on one blog post per week
– Share interesting industry news– Add new people
Time Saving Tools
Monitoring Tools