Easywalker Marketing

Easywalker marketing focus areasProduct photography (S,B,A)

Lifestyle photography (S,B)

Product demo video (S,B)

Lifestyle video (S,B)

Product copy (S,B,A) Press release (S,B)

DIGITAL CONTENT

Metallic Displays (S,B,A)

Foldable pillars (B)

House of Cards (S)

Product Brochures (S,B)

Strut Cards (B) Retail Catalogue (S,B, A)

POS

Shop in shop, props

CREATIONEASYWALKER MARKETING

ACTIVATION

Retailer marketing activities

Digital own – FB, Instagram, website

Digital paid -Facebook

Bloggers

Online media

Co-marketing with Disney

Kind & Jugend and other fairs

Trade Magazines

Trade Marketing

S - Strollers B – Buggies A - Accessories

Creation : Digital

✓

Creation : POS

✓

Activation : Retailers

✓

Direct mail – Reach 90K

Newsletter – Reach 150K Blog, banners – Reach 250KBlog – Reach 40K

Activation : Digital own

✓

Activation : Digital paid

✓

Activation : Bloggers

✓

Activation : Media (online and magazines)

✓

Activation : Co-Marketing with Disney

✓

Activation : Trade marketing

✓

Marketing best practices

from key distributors

Korea

Korea

Korea

Korea

Korea

UK

Launch Presentation Pack:

Sent to 100 prospective customers (retailers and independents) for the purpose of introducing the brand and its portfolio of

products. The luxury box was branded with a silver foil Easywalker logo and contained a branded mug, branded

stroopwafel tin, stroopwafel instruction card and brochures for each of the Easywalker ranges sold in the UK.

UK

In Store:

Tri-fold leaflets distributed to stockists

UK

Print Ads:

Gurgle: 1 X Full Page Ad (Buggy)Circulation: 20,000

B Magazine:1 X Full page Ad (Buggy)Circulation: 40,000

UK

Planned Activity

B Magazine:1 X Full page Ad Mosey+Circulation: 40,000

Award Entries:Mother & BabyJunior Design Awards

Amazon A+ Listing

UK Blogger Outreach

Instore POS

Spain : Websites

Spain Magazines, retailers

Spain : Bloggers

Spain : Contests

Spain : Stores

Spain : Stores

Thank you!