Post on 29-Nov-2014
description
transcript
H a j r Ë H y s e n iO c t 2 0 1 1
eCommerce Fulfilment Systems
GettyIcons (2011)1
Tuesday, 25 October 11
Fulfilment definition
Why Fulfilment?
Fulfilment solutions
Homework
2
Tuesday, 25 October 11
the process when a individual or company fulfils their obligations to deliver a consumer an item or product which has been ordered/purchased
or request from the company
The process of sending/delivering a product which has been ordered/purchased online.
Turban et al (2010)3
Tuesday, 25 October 11
4
Deliveries of small
quantities to a large number of
destinations?
Tuesday, 25 October 11
5
In 1995, Amazon launched its new business
model called Virtual Retailing/eCommerce(today)
Turban et al (2010)
Tuesday, 25 October 11
The Solution
6
Step 1. Order placed/Computer checked the locationIt identified distribution centre to fulfil the order
Step 2. A “flowmeister” receives orders and assigns them to specific employees
Step 3. The items (books, games & dCs) are stocked in bins. Each bin has a red light and button which turns on when new orders are received.
Step 4. The picked items are placed into a crate moving on a conveyor belt which is part of a winding belt system that is more than 10 miles long
Step 5. All crates arrive at central location where bar codes are matched with order numbers.
Step 6. If gift wrapping was selected, this is done by hand
Step 7. Boxes are packed/taped/weighed/labeled and routed to one of 40 truck bays in the warehouse. Then they go to UPS for shipping
Turban et al (2010)
Tuesday, 25 October 11
Advantages
Disadvantages
Warehouse facilities, Shipping costs, Packing materials, eCommerce
support, Fulfilment costs
• No delivery, no client support = = company receives bad reputation but not the fulfilment company• Product damage mostly not covered from the fulfilment company
7
Tuesday, 25 October 11
Making sure the customer will pay
Checking for in-stock availability
Arranging shipments
Insurance
Dealing with Customised orders
In house production
Use contractors
Deal with returns
Order Fulfilment process
Turban et al (2010)8
Tuesday, 25 October 11
Amazon Shipwire
iForce eBay
coming s
oon..
9
Tuesday, 25 October 11
10
YouTube Video - Fulfilment by Amazon Tourhttp://www.youtube.com/watch?
v=HOicZ_AgsSA
Tuesday, 25 October 11
Amazon iForce Shipwire
Eligible for Super Saver Delivery Handling returns eBay Selling Manager
Integration
Competitive Price Sorting
IRSIntelligent Routing
System
Real-time shipping for your eBay sales
Customer Service/handling returns SMaRT System Real-time of shipment
tracking
Products can be purchased by
customers across EU
ReSCUsystem
(Reverse Stock Control Utility)
Fully synchronised with eBay - Automatic
Order Fulfiment
11
Tuesday, 25 October 11
Homework
Visit ups.com and find its eCommerce fulfilment services
Compare them with those of fedex.com
Then go to https://wwwapps.ups.com/ctc/request and simulate a purchase.
Report your experiences in your Research Files
12
Tuesday, 25 October 11
Suggested Readinghttp://wps.prenhall.com/bp_turban_ec_2010/
http://www.scvisions.com/articles/advanced%20order4.pdf
http://www.logistech.us/lsi/resources/SCM991e1comm.pdf
Turban, E., King, D,. McKay, J., Marshall, P., Lee, J. K (2010) Electronic Commerce A Managerial Perspective. Prentice Hall.
http://goo.gl/tpHcF
13
Tuesday, 25 October 11