Ecommerce – How to make it work

Facilitator: Tracey Voyce, Director Bloomtools • Franchisor

• Service Provider:

Third Generation Websites – Database Marketing – CRM - SEO

Ross Elliott – Snowgum Interview

What impact has the ecommerce made to your business?

Integral components for your ecommerce success?

Lollypotz Franchise Owners Forum

Winning Strategies for the front end of your websites?

Best strategies to generate traffic to your website?

5%

31%

19%

11%

25%

9%

Lollypotz Order Source

Advertisement

Friend/Family

Other

Saw us at a pop-up shop eg at a Shopping Centre, Market, Expo etc

Search Engine eg Google, Yahoo

Visited a shop

Note: whilst advertisement drives traffic to our website, we strongly believe that this is continued advertising online as well as in publications such as Canberra Weekly (where advertising is placed nearly every week) – continual branding advertising is what works – not one off print ads.

29%

62%

2% 4%

1%

0%

2%

Lollypotz Promotions

Corporate

Repeat Customers

Print

Lollypotz Newsletter

SMS

Twitter

Facebook

Note: whilst social media promotions seem low we believe that we engage with customers through these mediums so it is important for us to be involved with them.

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