Internet has become the lifeline of any online Internet has become the lifeline of any online businessbusiness

To start with, e-commerce is like any other To start with, e-commerce is like any other business…business…

It is nothing buying and selling of goods via internet.It is nothing buying and selling of goods via internet.

E-business is the term which is often used E-business is the term which is often used interchangeably in a interchangeably in a website design company..

Any online transaction that takes place Any online transaction that takes place through a website with an objective to earn through a website with an objective to earn profit is through an e-commerce website.profit is through an e-commerce website.

The process involves real-time transfer of The process involves real-time transfer of funds from the buyer to the seller and is funds from the buyer to the seller and is sometimes handled manually through an sometimes handled manually through an EFTPOS (electronic funds transfer at point of EFTPOS (electronic funds transfer at point of sale) terminal once a secured order is sale) terminal once a secured order is received by the merchant account.received by the merchant account.

The best known examples are Amazon.com, The best known examples are Amazon.com, E.bay, General Motors etc which have some E.bay, General Motors etc which have some of the best of the best e-commerce website design..

Internet sales are booming as consumers Internet sales are booming as consumers take full advantage of the low prices take full advantage of the low prices offered by online wholesalers.offered by online wholesalers.

E-business is a cost effective way of doing E-business is a cost effective way of doing business as it reduces logistic burden and business as it reduces logistic burden and helps small business to compete with major helps small business to compete with major giants.giants.

Unlike brick and mortar environment, Unlike brick and mortar environment, there are no physical stores in e-commerce there are no physical stores in e-commerce business.business.

Therefore there is no insurance, Therefore there is no insurance, infrastructure investment or need for store infrastructure investment or need for store space.space.

All that is needed is out-of-box concept, All that is needed is out-of-box concept, unique products and a good ecommerce unique products and a good ecommerce design website to reach to your targeted design website to reach to your targeted customers.customers.

Optimizing online stores is bit different than handling Optimizing online stores is bit different than handling physical stores.physical stores.

What is more challenging is to make a user-friendly What is more challenging is to make a user-friendly website?website?

Selling is no #1 priority for e-commerce Selling is no #1 priority for e-commerce websites so they may not have best of websites so they may not have best of designs.designs.

Formulating SEO strategies for e-commerce Formulating SEO strategies for e-commerce website is tough especially if the company website is tough especially if the company is not ready to invest in online marketing is not ready to invest in online marketing campaigncampaign

All products are not that compatible to sell All products are not that compatible to sell over the internet.over the internet. So choose the products wisely before So choose the products wisely before catering it to your customerscatering it to your customers

Have a business plan in mindHave a business plan in mind

Check out your competitorsCheck out your competitors

Make a cluster-free websiteMake a cluster-free website

Should have an easy payment gatewayShould have an easy payment gateway

Well-written product descriptionWell-written product description

Clear call-to-action words and buttonsClear call-to-action words and buttons

Customers should able to find the productCustomers should able to find the product

Appropriate search terms related to your products/ Appropriate search terms related to your products/ serviceservice

Have a secured server and win the trust of your Have a secured server and win the trust of your customerscustomers

Friendly customer serviceFriendly customer service

Prominent contact detailsProminent contact details

Strong Google analytics programsStrong Google analytics programs

Accessible company policiesAccessible company policies

High quality product imagesHigh quality product images

Limited content because the focus is Limited content because the focus is on promoting physical productson promoting physical products

Since e-commerce websites have Since e-commerce websites have several pages they need to be several pages they need to be optimized welloptimized well

No one likes to click on product pages No one likes to click on product pages unless they can earn something out of unless they can earn something out of it.it.

Do not use unethical methods for Do not use unethical methods for building linksbuilding links

Give emphasis on internal linkingGive emphasis on internal linking

Landing pages should be Landing pages should be optimized welloptimized well

Do less of advertising and go for Do less of advertising and go for non promotional contentnon promotional content

Your aim should be to educate your Your aim should be to educate your customers.customers.

In this way you can make the customers buy In this way you can make the customers buy the product and generate revenue for your e-the product and generate revenue for your e-commerce website.commerce website.

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