Economic Development …a Changing EnvironmentSmaller budgets

Funding uncertainty

Shrinking staffs

Steady Workload

Data Driven Decisions

Utilize data to make more informed decisions

What is GIS?Combining maps with data to visualize and analyze

Geographic Information Systems• Tools to help entrepreneurs visualize their market• Tools that the “Big Boys” already use

Uses of GIS• Map customers• Build a Profile (demographics/lifestyles)• Find additional customers that match profile• Determine competitor locations• Market analysis• Identify growth segments

DESIGNgeographi

c solutions

DESIGNgeographi

c solutions

EXPLOREgeographi

c data

EXPLOREgeographi

c data ANALYZEgeographi

c informatio

n

ANALYZEgeographi

c informatio

n

VISUALIZE

geographic results

VISUALIZE

geographic results

ACT on geographi

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e

ACT on geographi

c knowledg

e

ASKgeographi

c questions

ASKgeographi

c questions

Geographic Methods - Spatial Thinking

CommercialCommercial

GovernmentGovernmentReal EstateReal Estate

Who’s Using GIS?

CommercialCommercial

GovernmentGovernmentReal EstateReal Estate

Bridging Disciplines Economic DevelopmentEconomic Development

Data Sources and Assessment Tools

•Attract and retain businesses.

•Find opportunities to build and grow existing businesses

•Better visualize where your customers are (or are not) located

•Compare your community with neighboring cities

•Help businesses target their marketing efforts

•Create attractive, substantive prepackaged reports

Data and Assessment Tools

Web-based, on-demand GIS market analysis tool

Data, mapping, imagery, and interactive features

Data and Assessment Tools

Web-based, on-demand GIS market analysis tool

Data, mapping, imagery, and interactive features

Market and Demographic Profiles

•Population•Households•Hosing Units•Household Income•Home Value•Per Capita Income•Age•Sex•Population by Race/ Ethnicity•Market Potential•Business Locations•Socioeconomic Profiling•Employment Status•Labor Force

Leakage/ Surplus Factor by Industry Group

Analyze- Leakages and SurplusesRetail Marketplace Profiles

Key to understanding the needs of a community

Not Enough Supply (Leakage):Not Enough Supply (Leakage):

Too Much Supply (Surplus):Too Much Supply (Surplus):

Economic GardeningAn Entrepreneurial Approach to Economic Development

Entrepreneurs Driving Economies

Entrepreneurs Driving Economies

Healthy CommunitiesHealthy Communities

Information BasedInformation Based

Physical, Quality of Life, and Intellectual Infrastructure

Physical, Quality of Life, and Intellectual Infrastructure

ConnectionsConnections

Community DevelopmentCommunity

Development

Adaptation through Innovation

Adaptation through Innovation

Data Driven Decisions

Connecting the Dots between Government, Commercial,

Real Estate and Utilities

Data Sources and Assessment Tools

Economic Gardening

How GIS can help entrepreneurial and economic development

Running a Successful 1 or 2 Person Economic Development Program

Tina Sumner Community and Economic Development Director, City of

Clovis

Dwayne Dalman Senior Economic Development Manager, City of El Cerrito