RE-ENVISIONING ENROLLMENT MANAGEMENTAT THE UNIVERSITY OF TEXAS AT AUSTIN

Let Me Transfer You

MISSION

A Student-Centered Approach to Enrollment Management: Informed by a need to provide equity in access and serve the new traditional student.

HISTORY OF ACCESS TO HIGHER EDUCATION

Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)

OPPORTUNITIES FOR CHANGEEducation as a Public GoodCalls for Access and InclusionChanging Demographics

Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)

Fall Enrollment in HigherEducation Institutions

THE DIGITAL DIVIDE% of American AdultsWho Use the Internet

THE DIGITAL DIVIDE

Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)

Family Peers InstitutionalCharacteristics

Institutional Fit InstitutionalCommunications

COLLEGE CHOICE INFLUENCES

InstitutionalCommunications

• Specific marketing strategy• College catalogues and view books• Investment in research and

planning• Communication with parents• Social media• Online web content• Admissions portals

COLLEGE CHOICE INFLUENCES

A NEW TRAJECTORY

Access to Education as a Human RightEducation serves both a public and private interest. There exists a symbiotic relationship between education and society, where an educated citizenry is beneficial for society.

Increase accessto serve the new traditional student

Implement a student-centered approachto enrollment management

Use a technologically rich infrastructureto enhance student experience and appeal to digital natives

OBJECTIVES

1

2 3

Dismantle SilosFacilitate the Democratization of KnowledgeFoster Procedural Agency

VISION TO INTERVENTION

Successful precedents at the University of Minnesotaand The University of Texas at San Antonio

+High tech & high touch accessible website & kiosks around campus

Re-imagined centralized administrativeoffice (PCL, MAI, SSB, SAC)

CHALLENGE OPPORTUNITIES

Training Politics Stakeholders Funding Placement SpaceAccessibility

THE INTERVENTION

PLACEMENT AND FUNDING

ANTICIPATED OUTCOMES

AGENCYACCESSDIVERSITYTRANSPARENCYEFFICIENCY

• Transparency in the articulation of financial costs and financial aid options

• Accessibility for low socioeconomic students• Accessibility for new traditional students• Provide a more cohesive/streamlined

enrollment management experience

ANTICIPATED OUTCOMES