Post on 18-Dec-2014
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April 10, 2023
Managing Titles From Concept to Launch
Fran ToolanPresident/Chief Igniter
Doug LessingChief Uniter
ECPA Title Management Web Program
A partnership between ECPA, Member Publishers and Firebrand Technologies
• Objectives• Take Control – provide the essential tools for publishers to take
control of Title Metadata used to market and sell your titles• Deliver high quality enriched title information to your trading
partners via Firebrand Eloquence Metadata Solutions at a discounted price
• Whatever format is required - Onix, Title Cards and more• Lift the whole community through discussion and collaboration
on best practices for managing titles
Enable member publishers to focus on developing and selling great titles.
ECPA Title Management Web
Onix
PublisherOptions
ECPA Title Management WebPowered by Firebrand Eloquence Metadata Solution
Trading Partner
Over 100 Partners
Trading Partner
Trading Partner
Trading Partner
Title Entry via ECPA
Web
Firebrand Title
Management Enterprise
Your Own Title System-
Export to TMW
ECPA/Eloquence DatabaseTitle Card
Other Outputs
Title Management Web Demonstration
Insights on Best Practices
Title Management Workflow
Best Practice – Eliminate Redundancy
What’s Your Number? 10, 20, 50, More?• How many data sources of title information do you
maintain? Excel spreadsheets, Filemaker databases, Access databases, Word Documents
• Eliminate them with Bird-dog persistence!• Centralize into a common, centralized database
Strive for One Version Of The Truth
Best Practice – Keep it Creative
No Staff Member Enjoys Creating Yet Another Spreadsheet
• Publishing, and people in publishing, are creative• Efficient workflow should liberate your staff to
focus on creative endeavors – find the best photo, design the best page, maximize special sales, book author events
• Reducing menial labor reduces anxiety and stress
Best Practice - Start at the beginning
A lot of information is known at Acquisition• Collect it early, by those people that know it best –
Acquisition Editors• Descriptive Copy, Categories, Author information,
competitive/comparative titles• Don’t let this valuable asset get lost in transient
documents and emails.• Information constantly evolves from Concept to
Reader
Best Practices - Visibility
The higher the visibility of your title database, the higher the quality of title information
• Maximize the outputs of your title database • Information is constantly reviewed and improved from
many perspectives and many staff members• Be persistent in finding new ways to use the same
information
Best Practices – Acquisition Planning
Best Practices – Production Scheduling
Best Practices – Marketing Planning
Best Practices – Catalogs
Best Practices – Buy Sheets/Title Cards
Best Practices – Websites
Best Practices – Take Home Points
Your Title Information is a valuable asset…
Collect it… from the people who know it best, when they know it best
Protect it… in a centralized, industrial database
Communicate it… in every way possible!
Thank You!
Managing Titles From Concept to Launch
ECPA Executive Leadership Summit 2008
Fran ToolanPresident/Chief Igniter
Fran@FirebrandTech.com978-465-7755
Doug LessingChief Uniter
Doug@FirebrandTech.com516-356-6633