+ ?=

To convince you that To convince you that evangelizing EDGE to your evangelizing EDGE to your clients and fellow coaches at BC clients and fellow coaches at BC is the is the most important most important thing/tactic you can do to help thing/tactic you can do to help clients reach higher levels of clients reach higher levels of success this month success this month

My goal today…

is being adopted by top lenders

24 top lenders have rolled out EDGE over the past 4 months

203

FHA vs. Conventional 30 year fixed purchase loan

It gave your presentation a personal touch, which is difficult to match via standard email. Additionally,

listening to a 3 minute video is much easier as compared to reading a

lengthy email

I love it!!!! Fantastic – you are ahead of the

curve!!! And awesome! Great tool to send to my

clients…is it easy to change the price

ChangesChanges Everything..

The formula for More Leads & Referrals

Let’s drill down into the formula

What’s the difference What’s the difference between an average and between an average and

great presentation?great presentation?

Average Loan Officer

Loan Officer

Who would you rather do business with?

vs.

Mr. Average

Mr. Edge

If you were a Realtor who would be your Preferred Lender?

vs.

Mr. Average

Mr. Edge

Checklist for CREATING EDGE VIDEO

Checklist for MARKETING EDGE VIDEO

Now that you have a GREAT PRESENTATION you need

ACTION

Mr. Average

Mr. Average

Mr. Edge

Mr. EDGE

Husband

Wife

Advisor

Mr. Edge

Mr. EDGE

Mr. Edge

Mr. EDGE

Mr. Edge

Mr. EDGE

Mr. Edge

What would be the value of a perfect presentation of a great story to all your

REALTOR relationships?

Mr. Edge

What would be the value of a perfect presentation of a great story to all your PAST

CLIENT relationships?

ChangesChanges Everything..

+

Perfect Presentation

Easy to share

Meet

More Leads & Referral IDEAS

More Leads & Referral IDEAS

More Leads & Referral IDEAS

More Leads & Referral IDEAS

Checklist for CREATING EDGE VIDEO

Checklist for MARKETING EDGE VIDEO

Ingredients to a perfect presentation

Borrower experience...

8 Simple Steps

Predictable Success

The Perfect Presentation

Assumptions & Details

Short & Long Term Impact

Graphs & Charts

Video

Realtor Experience...

6 Simple Steps

Success Simplified

Meet

“EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “ Todd Duncan

Stunning Charts & Graphs

Easier to understand for everyone

LIVE

powers a WOW experience

Better win ratio and more referrals

•Start using EDGE for only $89 monthly or $895 annually

YourYour Breakthrough..

“Fired off an EDGE wow presentation to a client last night…they totally got it…it visual just cut

through all the nonsense and struck them at their wallet…REALLY COOL!!

I'm LOVING Edge!”Tracy Cavanaugh

 

What I love about EDGE reports is that they are easy on the eye.  You can look at the charts and graphs and tell exactly what the report is saying within seconds.  Brent Sute in

Tuscaloosa, AL

 

EDGE is a game changer today in meeting with your clients today, either face to face, on the phone or on “their” computer. EDGE will move them off the fence and into your pipe. .  

Jim Sahnger in Jupiter, FL

“I think Mortgage Coach Edge is a game changer for loan officers who are serious about closing more loans each month.  It is incredibly easy to use, provides in depth analysis, highly visual reports, and offers the ability to share the information in a variety of ways that my clients and partners love.  Edge has quickly become an essential resource that I now use for all my consultations.  EDGE is an absolutely brilliant tool!” 

Dustin Hughes in Lake Oswego, OR

“I think EDGE is fantastic.  Edge puts all the calculations I do short hand into an easy process.   The presentation is clean and easy to read.  I love it! I was so excited I showed my wife last night.”

Aaron Kayser Herndon, VA

“In our ever changing financial world Mortgage Coach's  EDGE  platform is THE vital tool to bring clarity and value to our clients. ”

Paul Walton in Benicia, CA

"Dave, I had my first customer presentation this morning. I was able to show my client the advantage of going to a 20-year loan versus staying in a 30 yrs. The graphics of EDGE sealed the deal. It reminds me of the great line from Denzel Washington in the movie Philadelphia "explain it to me like I'm a 6 year old". In a nutshell that's what EDGE does for our clients. This is the best tool I've had in 14 years as an originator. Mega kudos to you and the MC staff.”

John McAdams in Prince Frederick, MD

“Edge works the way we do, ask the right questions in the right order and win your clients respect.  The feedback and results have been amazing.”

Dan Rawitch, Petaluma, CA

“EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “

Todd Duncan, San Diego, CA

“As a manager I'm concerned about a consistent sales message across my loan officer team. With Edge I now have a tool that allows me to feel confident that each LO has a process to follow that results in great looking easy to understand presentations to their customers every time without me having to micro manage their every move. It's easy to use, logical and very customer friendly. Our customers love the simple and elegant presentation of the key information needed to make an informed decision now.“

Jim McQuaig in Herndon, Virginia

“EDGE is without a doubt the best resource a manager can use to get Loan Officers from Zero to Hero in no time at all. More importantly, it systematizes EVERY loan presentation made to borrower’s to ENSURE consistency, accuracy and competency , EVERY customer receives the same experience REGARDLESS of who presented the facts and figures.“

Ron Quintero, Laguna Hills, CA

“The ease of flow and interactive web

presentation creates a unique presentation to customers setting you

apart. I love EDGE!”

Jeremy ForcierSonoma, CA

YourYour Breakthrough..