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Effective Communication with Digital MarketingSGIA
Las Vegas, NVSeptember 15, 2016
Ryan T. Sauers
President
Sauers Consulting Strategies
RyanSauers.com
Overview:
•Download QR Code Reader Scanner (before session) (APP) on phone
•Videos/Activities/Interactions will be in LIVE session
•Bring smart device/tablet or laptop
© Ryan T. Sauers @RyanSauers
Goals of All Marketing
•Goal of ALL Marketing=Increase YOUR Influence
•Grow Your Brand
• Increase Sales
• Talk with People NOT at them
•Mobile/Video Are vital
•Content is KING (must be shared)
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Noisy/Constantly Connected World
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© Ryan T. Sauers @RyanSauers
Digital Media Marketing Strategy
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What is Digital Media Marketing?
•Digital marketing= umbrella term for the marketing of products/services using digital technologies, mainly on the Internet, but also mobile phones, display advertising, social media and any other digital mediums.
© Ryan T. Sauers @RyanSauers
© Ryan T. Sauers @RyanSauers
Focus Areas for Digital Media Marketing
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© Ryan T. Sauers @RyanSauers
Paid Digital Media Marketing
• Promote content to drive media/traffic to your media properties.
• Paying to promote content creates more exposure.
• Social Media sites offer advertising and help boost your content/brand
• Paying influencers to share your info impacts your reach/recognition.
• Pay Per Click/Display ads help drive searchers to your sites like your website, to help increase traffic.
© Ryan T. Sauers @RyanSauers
© Ryan T. Sauers @RyanSauers
Owned Digital Media Marketing
•Digital property that you can control/is unique to your brand.
• A common examples is a website, although blog sites and social media channels are other examples of owned media properties too.
•Channels like social media/blogs/podcasts are extensions of your website
• The more owned media you have, the more chances you have to extend your brand presence in the digital sphere.
© Ryan T. Sauers @RyanSauers
Earned Digital Media Marketing
•Online word of mouth, usually seen in the form of mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites.
• Effective driving force of earned media is a combined result of strong organic rankings on the Search Engines/content distributed by the brand.
•Whether a blog/podcast/infographic/video etc. the bottom line is that the content is deemed valuable and worthy to share
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GROW: Earned/Owned Media Overview
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Integrated Media Marketing
•Creating a unified/seamless experience for consumers to interact with the brand/enterprise.
•Melds all aspects of marketing such as advertising, sales promotion, public relations, and digital/traditional media, through their respective mix of tactics, methods, channels, so that all work together as a unified force.
• A process designed to ensure that all communications strategies are consistent across all channels.
© Ryan T. Sauers @RyanSauers
Digital Marketing: Growing OUR Brand
Everyone has a brand
Not if YOU have…but what you do with
NOT what you say…others
say
Brand= built on
Trust
Perception= Reality w/brand
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Price/Service/Quality are givens
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•Baseline ReputationAttributesName Distinctiveness
Brand Acronym
© Ryan T. Sauers @RyanSauers
© Ryan T. Sauers @RyanSauers
Integrated Media Marketing
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Our Town:Integrated Marketing Media Overview
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Let’s Connect:
Ryan T. Sauers: President
Sauers Consulting Strategies
Twitter: @RyanSauers
YouTube.com/RyanTSauers
Linkedin.com/in/RyanSauers
Facebook.com/SauersConsulting
RyanSauers.com
Ryan@RyanSauers.com
678-825-2049© Ryan T. Sauers @RyanSauers