Effective Media for Business Communication

PHYSICAL MEDIA

MECHANICAL MEDIA

WAYS TO COMMUNICATE

PHYSICAL MEDIA

Large meetings

• Used to share new vision, values and also strategies.

• One to many communication.

• Limited 2-way communication.

• Examples are Conferences, Workshop.

• Team Status

• Deadlines covered

• Future deadlines

• Strategies and Action

points.

Up close and personal

• One to one conversation.

• Usually held for:

Performance appraisals

Grievance reports

Exit interviews.

Video Conferences

Coordinating teams placed geographically apart.

Conducting training sessions and interviews.

Viral communication

• Also known as Viral Marketing.

• Communication by word of mouth.

MECHANICAL

MEDIA

At special occasions it can be justified to send a personal letter to

employees in order to get attention to a specific issue.

It is also used for a personal commentary on an ongoing

reorganization that affects many employees.

Personal letter

Magazines/ Paper A Magazine offers the opportunity to deepen a specific issue, explain context, describing consequences or tell a story.

Newsletters has the opportunity to reach many employees.

Good vehicle to create a broad internal understanding of strategic messages.

IntranetGENERIC OFFICIAL MEDIA

Social

Media