Effective PR in a Social World

Doug HaslamSHIFT Communications

Integrated Marketing SummitOctober 8, 2009

Effective PR in a Social World

Doug HaslamSHIFT Communications

Integrated Marketing SummitOctober 8, 2009

Twitter: @DougHShow Hashtag: #imsummitTwitter: @DougHShow Hashtag: #imsummit

Where We Were

Oh, Right…

What’s New?

What’s New?

What’s New?

What’s New?

What’s New?

Monitoring and Response

What’s Not New?

What’s Not New?

Lurk

Participate

Create

Integrate or Separate?

Doug Haslamhttp://shiftcomm.com http://doughaslam.comhttp://Twitter.com/DougH