Post on 12-Apr-2017
transcript
Eight insightful questions to ask the Product Team before choosing a DAM Vendor
The product team are the ones who build the DAM platform. Wouldn’t you want to know all you can about them?
Here are eight questions to find out if a vendor’s product team is right for you:
1. Are They Passionate about Improving User Experience?
An interface that’s
easy and intuitive to use, will retain users.
This makes the interface one of the most
vital features of a good platform.
2. How flexible is the underlying software?
Being able to configure the system on your end helps you
adapt it to your needs. Doing so without custom development
saves time and money.
3. What software products do they draw inspiration from?
They should recognise that today’s business users
expect the same user-friendly
and efficient experience they get from software they use in
their personal lives.
4. Do they understand the marketing function of business?
You must be confident that they
understand the real world marketing challenges
that you face and how to create
DAM software that meets those challenges.
5. Do they see the big picture?
Developers must encompass
strategic thinking about the future and where the industry is headed.
Balancing innovation with market understanding
is key.
6. How closely do they workwith other teams in the business?
Teams working close together
creates consistency. You will hear the
correct information from whichever team you talk to.
7. Can they tell you how the platform is going to grow in the future?
The key is that
everyone at your vendor company,
has
common objectives about where the product is going.
They should be able to share that with you at any point.
8. Will the product team attend any of your sales meetings with you?
If they do attend and
hear first-hand what you are asking for, it’s an excellent sign that
they are passionate about building the right product for you.
Look for a product team that:1. Is passionate about user-
experience2. Creates adaptable software3. Has suitable sources of
inspiration4. Understands marketing5. Sees the big picture6. Works with the vendor’s other
teams7. Knows where the platform is
headed8. Listens to what you need first-
hand