Post on 08-May-2015
description
transcript
Bill Rogers CEO and Founder
Tom O’Brien VP Product Management
Technology is innovating
faster than ever
Marketers need more
information about users
• Who?
• What and where?
• How long?
• And what was the outcome?
Copyright © 2013 Ektron, Inc.
TREND 1:
It’s a multiscreen world
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TREND 2:
The cloud is driving
efficiency and agility
Copyright © 2013 Ektron, Inc.
TREND 3:
Marketing is shifting to
inbound
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TREND 4:
Personas drive digital
marketing
Copyright © 2013 Ektron, Inc.
TREND 5: Search is becoming the
foundation for personalized
experiences
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We are focused on…
Copyright © 2013 Ektron, Inc.
Making content authors
and marketers as
productive as possible
Copyright © 2013 Ektron, Inc.
Helping digital marketers work FASTER, SMARTER
and INCREASE IMPACT
Copyright © 2013 Ektron, Inc.
Providing the best tools
for the inbound
marketing recipe
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Empowering web teams to
easily deliver great MOBILE
EXPERIENCES
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Helping organizations reduce
cost and complexity for their
websites
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Enabling developers to use MVC,
REST, HTML, CSS, JavaScript and
other technologies to CONNECT
and EXTEND SYSTEMS to build great
experiences
Tomas O’Brien
VP, Product
Management
Copyright © 2013 Ektron, Inc.
YOUR FEEDBACK DRIVES US
• Usability Testing
• Beta
• User Focus Groups
• Ektron’s Inner Circle
• Product Feedback
• ProductManagement@Ektron.com
http://go.ektron.com/user-feedback
Copyright © 2013 Ektron, Inc.
SEARCH
PERSONA
MA NA GEM E N T
USE R
EXPER I EN C E
MOBILE
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Improved connections via experiences that are
optimized for smartphones,
tablets and desktops
Increased engagement with targeted, relevant
content
Enhanced acquisition
and retention of customers
by making easy to find just
the right information
Copyright © 2013 Ektron, Inc.
Increase
relevancy and
engagement
for more leads with easy to use
tools to create
personas, target
content and
understand activity
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Manage the
mobile
experience by easily
setting
breakpoints
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Work faster and smarter by previewing content on mobile
devices
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Increase
engagement with content
tailored to
specific
devices
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Boost
context by swapping
images for
different
device types
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More pages,
longer visits,
decreased
bounce rate with faceted
search
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Increase productivity with
the Content Dashboard to
filter and find the content you need
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Create
content faster by dragging
and dropping
images into the
editor
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Easier content
editing and
greater control with basic and
advanced styling
and properties for
tables, images, text,
paragraphs, divs,
spans, headlines,
lists, block quotes
and more
Thank you