Post on 16-Jan-2015
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The Elements and Principles of Art
and Design
Form vs. Content
•Form is what we see
•Content is what it means (Function=what it does, or is for)
The Visual Elements
•Ingredients
•LINE, SHAPE (2D) & MASS (3D), LIGHT (VALUE), COLOR, TEXTURE & PATTERN, SPACE, TIME & MOTION (20C.)
LINE
•Path created by moving point
•Contour vs outline
•Direction and movement
•Actual vs Implied
Outlines vs.Contour Lines
Direction and Movement
Actual vs Implied
Shape and Mass
•shape= 2d form that has borders
•mass= 3d form with borders
•Figure/Ground
•Negative/Positive shapes
positive/negative shapes
Figure vs Ground
Light (Value)
Texture and Pattern
actual vsvisual
Space
Linear vsatmospheric
Time and Motion
Formal Principles of Design
(composition)•Unity and Variety
•Balance (Symmetry and Asymmetry)
•Emphasis and Subordination
•Scale and Proportion
•Rhythm
•Repetition
Unity and Variety
•Unity= oneness, wholeness, elements go together
•Variety= difference, contrast, enlivens
Balance (Symmetrical)
Balance (Asymmetrical)
Emphasis and Subordination
Scale and Proportion
Rhythm
Repetition