Elena Paschinger

transcript

KEYNOTEELENA PASCHINGER

Social Media and Community Building

FRH Conference in Vicenza

10th Nov. 2016

FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips

“Hymn to Jordan” goes viral

2 million Jordan video views across different platforms

Queen Rania of Jordan shares the video with millions of her fans around the world

Campaign launch: Summer 2015

Social Media: Flirtatious, inspirational storytellingled by digital influencers in a global market place.

Key Social Media Success Principles

• Message: Which channel for which audience?

• Reach & Response: Encourage Interaction, include opinion leaders, engage with feedback

• Set targets & standards for measuring success

• Think Business, Long-Term & Innovation!

• #EuropeTour @EuropeTourTips

• Win-Win-Situation

VisitChurches.org.uk | #Champing

GNTB | #Luther2017

First AustrianScything School

I hear and I forgetI see and I remember

I do and I understand.

Paradigm Shift From Cultural to Creative Travel

Government & Nonprofit