Post on 21-Oct-2019
transcript
Elevator PITCH
Describe a situation or solution so compelling that the person you’rewith wants to hear more even afterthe elevator ride is over.
Everybody needsa great elevator pitch
- Introducing yourself, your company or your project
- If you try to raise money- PERFECT YOUR BUSINESS STRATEGY
Can be delivered:- Verbally- By Presentation- By Video- As a one-page overview
Pixar pitchEmail pitch
Rhyme pitch
Question pitch
Twitter pitchOne-Word pitchElevator pitch
The medium is the message – Marshall Mcluhan
VIDEO PITCH
Why video?
If you want to stand out from the crowd,give people a reason not to forget you
Richard Branson
EASY TO CONSUME, PEOPLE ARE BUSY
SHARE & GO VIRAL
MEASURABLE METRICS
If a picture is capable of expressing a thousand words, how much more can a video communicate?
SHOW, RATHER THEN TELL
SEARCH ENGINES LOVE VIDEO
Used a lot for...
... CROWDFUNDING
... JOB APPLICATIONS
... COMPETITIONS
Content• Create a headline / Nail the first 5 seconds
If you can’t explain itsimply,
you don’t understandit well enough
NAIL THE FIRST 5 SECONDS
Content• Create a headline / Nail the first 5 seconds
• DESCRIBE THE PROBLEM (SHORTLY)
• GIVE THE SOLUTION
• CALL TO ACTION
END WITH A CALL TO ACTION
Tips & Tricks / Do’s & Don’ts
BE YOURSELF - DON’T HIDE BEHIND THE CURTAINS
DON’T TALK TOO MUCH ABOUT YOURSELF
DON’T SELL
PREPARE - THINK FIRST
SERIOUSLYKEEP IT SHORT
LANGUAGE - POSTURE
BE ENTHOUSIASTIC
GET CREATIVE...
... STAGING
... HUMOR
... STORY TELLING - THINKING SCENES
... USE METAPHORES
Image & Sound• Choose location• Choose the recording equipment• Lightning• Camera points • Shooting the pitch• Editing• Feedback
MAKING A VIDEO WITH THE SMARTPHONE (IPHONE)
•Use a tripod•Don’t use digital zoom, go to your object• Light your video•Use the exposure lock•Get the microphone close to your subject• Slow motion and time-lapse• Edit•Get feedback
TIPS WHEN RECORDING A VIDEO
Editing software
DESKTOP• WINDOWS MOVIE MAKER (FREE) https://www.youtube.com/watch?v=3ZZij3NNyVg
• iMovie https://www.youtube.com/watch?v=GKu5p4e4CbY
• FILMORA https://www.youtube.com/watch?time_continue=81&v=tHbwZbTm-jE
• Camtasia https://www.youtube.com/watch?v=mH1mdGhjqls
• PINNACLE STUDIO https://www.youtube.com/watch?v=yAE6XxqovPQ
• Lightworks https://www.youtube.com/watch?v=7znIHsyqfm0
• iMovie (iOS)• Powerdirector (ANDROID) • SPLICE (FREE/iOS) • FILMIC PRO (FREE/ANDROID/iOS)• Adobe Premier Clip (Free)• Quik (FREE/Android & iOS)
SMARTPHONE & TABLET APPs
• FILMORA (Android & iOS)• VIDEOSHOW (FREE/Android & iOS)• Clipper (Free)• Viddy (Free)• Cute CUT (Free)• Viva Video (FREE/Android & iOS)
SMARTPHONE & TABLET APPsProfessional
• iMovie (iOS)• Vizzywig (iOS)• Pinnacle Studio (iOS)• Videon (iOS)
• Magisto (Free/Android & iOS)• VideoFX Live (iOS)• Kinomatic VIDEO (iOS)
DO IT YOURSELF