Social Media Workshop

Nathan Smithzynali.comnathan@zynali.comfacebook.com/Zynali or CoffeeNate1twitter.com/CoffeeNate

“The wireless music box (later termed ‘radio) has no imaginable commercial value. Who would pay for a message sent to nobody in particular?"

David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s.

In 1926, Lee De Forest had the following to say about the future of television,

"While theoretically and technically television may be feasible, commercially and financially it is an impossibility, a development of which we need waste little time dreaming."

"This 'telephone' has too many shortcomings to be seriously considered as a means of communication."

William Orton, president of Western Union, in 1876, when Alexander Graham Bell tried to sell the company his invention.

“Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic.

Baloney.”

~ Clifford Stoll, U.S. astronomer and author.

Access your FREE pages!

Google+ Local

Creating specials creates BUZZ!

Any Questions?

1,000,000,000 ACTIVE USERS That’s about 30X the population of Canada 5,100+ Users in Elliot Lake, Ontario 24 million Canadians are ages 15-64 18+ million Canadians use Facebook

1,000,000,000 ACTIVE USERS That’s about 30X the population of Canada 5,100+ Users in Elliot Lake, Ontario 24 million Canadians are ages 15-64 18+ million Canadians use Facebook

That’s 75%!

Facebook’s Edge Rank

Posts that include images increase fan interaction by %100!

Interaction is

the KEY!

That means 94% of conversations are That means 94% of conversations are IGNORED!IGNORED!

Ways to acquire new followers for free

- Include the full url of your page on receipts and any printed materials, and any other promotional materials

- If you run traditional television or radio spots, carry the conversation onto your social streams

- Integrate your website and blog to send traffic to your profiles.

Facebook Timeline Tips

1. Upload a cover photo*Cover photo dimensions are 851 x 315 pixels.

2. Use a clearly branded profile pictureUse a high-quality image that scales from 180 x 180 pixels to 32 x 32 pixels thumbnail image. Your profile picture follows your business or organization on Facebook as a thumbnail image in news feed stories, ads, and featured stories.

3. Pin a post each weekPin an important story to the top of your Page each week. Posts can stay pinned for up to seven days.

4. Arrange your views and appsChoose the other three views and apps you want to appear by default on your Page. You can include up to 12 views and apps.

Facebook Timeline Tips

5. Post daily to your PageAlthough you can pin a post to the top of your Page, continue to post daily to engage your audience.(90% of engagement is in the newsfeed!)

6. Manage your Page through the admin panel Use the admin panel to view Page Insights, keep track of new activity and respond to personal messages.

*Cover photos cannot include:A. Price or purchase information, such as “40% off” or

“Download it at our website”. B. Contact information such as a website address, email,

mailing address, or information that should go in your Page’s “About” section.

C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.

D. Calls to action, such as “Get it now” or “Tell your friends”.Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property

Target by demographics...

“Star” Important Posts

“Pin” Posts to the top

Admin Panel

Common Mistakes

- Posting frequency (1-2 posts/day MAX)- Linking Twitter to Facebook NEVER DO THIS!!!!- Only text posts- Too much text...people hate reading!- Being inconsistent- Using personal profiles for business. (barf) - Only 27% of ‘fans’ want the brand to have ANY access to their information.- Focusing on the number of ‘fans’ you have

Any Questions?

6years old 500M+ Users 200M + tweets per day

Micro-blogging platform140 character messagesNo permission needed to ‘follow’ other usersWild Wild West of Social Media

Little known twips90% of users do not know this...

If you begin a tweet with @username, the only people who will see it, are the person you mentioned, and your mutual followers

This feature is great, because it reduces the amount of ‘noise’ in other people’s stream

Little known twips

You should visit twitter.com/search DAILY!!!

Little known twipsDon’t limit your searches for those of your brand name or immediate market.

Also search for...-Related fringe markets-Competitor’s Brand-The ‘Firehose’ of your geo-location-Popular ‘hashtags’ in your market

Utilize ‘saved searches’

Common Mistakes

- Misusing tools that auto-DM new followers- Auto-Tweeting to excess- Failing to listen before speaking- Using ‘push tactics’ instead of creating a ‘pull’- Losing your cool. Be professional!- Blast messages rather than building a following

Question Time!

Question Time!