Elly Gilbert - Localised Global Marketing Strategy

Post on 17-Jul-2015

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Elly Gilbert

B2B Marketing within Financial Services

How to Make a Global Brand

Resonate in a Local Market

Elly Gilbert

Marketing, Silicon Valley Bank

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What makes you unique

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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://archaeology.institute/010-biological-anthropology-and-dig-in-sanisera.asp&ei=5QE6VfvAE43qoATmuICwAQ&bvm=bv.91071109,bs.1,d.cGU&psig=AFQjCNEnNPTNei13xy7USONAAn6LFyrkUw&ust=1429950999932272

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://archaeology.institute/010-biological-anthropology-and-dig-in-sanisera.asp&ei=5QE6VfvAE43qoATmuICwAQ&bvm=bv.91071109,bs.1,d.cGU&psig=AFQjCNEnNPTNei13xy7USONAAn6LFyrkUw&ust=1429950999932272

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Our niche clients are the disruptors

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Network

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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://fineartamerica.com/featured/volume-control-on-the-guitar-amplifier-yurix-sardinelly.html&ei=iwI6Vd-6OoHioATFh4HoDw&bvm=bv.91071109,bs.1,d.cGU&psig=AFQjCNHPq0idyTfmZHX-m59dmj6J48rFgw&ust=1429951421620221

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://fineartamerica.com/featured/volume-control-on-the-guitar-amplifier-yurix-sardinelly.html&ei=iwI6Vd-6OoHioATFh4HoDw&bvm=bv.91071109,bs.1,d.cGU&psig=AFQjCNHPq0idyTfmZHX-m59dmj6J48rFgw&ust=1429951421620221

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Contact me

Elly Gilbertm:+44(0) 7834 321920e: egilbert@svb.comt: @ellymgilbert

mailto:egilbert@svb.com

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Roundtable Question

How are we continually keeping our brands relevant?

B2B Marketing within Financial Services

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