RFPG Seminar - Dos and Don'ts of Emailing for Lawyers Gavin Ward

Operations Director, Moore Legal Technology gavin@moorelegaltechnology.co.uk

David KerrLegal Marketing Executive, Moore Legal Technology david@moorelegaltechnology.co.uk

17th September 2014

Discussions• Email Gaffes• Top 10 Dos and Don’ts• Email Scams• Data Protection• Email Productivity• Email Professional Set-up/Format• Email Newsletters• Email Enquiries

Email GaffesExamples of how it can go horribly wrong/viral

Email Best Practice for Lawyers Top 10 Dos and Don’ts

Do• Make sure it’s the right

person.• Use a concise and specific

subject line.• Get straight to the point –

keep it fairly short.• Be courteous • Use a strong closing line.

Don’t• Use CAP LOCKS LIKE THIS.• Write anything

private/confidential over email.

• Write anything whilst angry/drunk - anything you wouldn’t want your boss to see.

• Forget to PROOFREAD – spelling, grammar, typos.

• Rely on spellcheck.

Email ScamsThey may be rare but they can catch you out…Email scam is an unsolicited email that claims the prospect of a bargain or something for nothing. Some scam messages ask for business, others invite victims to a website with a detailed pitch.

Examples include :-• Phishing • Advance-fee fraud• Online-dating scam• Traffic-ticket scam• Investment Schemes• Bank scams

Google it!

Data ProtectionSecurity with emails best practice• Keep your password secure and safe• Avoid including personal/sensitive information where

possible• Be wary of all attachments and links• Use an anti-virus software that has e-mail scan features• Password-lock your device(s)• Hire an expert

Email ProductivityHow not to be a slave to your inbox

Email Set-up/FormatHow to keep your emails professional

• No Hotmail/BT emails- looks unprofessional• Email Signatures – always selling/uplift, social icons• Good provider – Office 365/Outlook• Hire a technical expert

Email NewslettersHow to make the most of them

• Be reliable and consistent• Timing for best engagement• Powerful headings• Strong opening line• Relevant content – make them click• Clear, effective design• Good use of images (but not overdone)• Conversions/calls-to-action

Email EnquiriesHow to deal with them effectively

• Make the client feel important• Respond promptly• Be personal (use their name and your name)• Avoid auto-responses• Follow up with a phone call or a meeting• Increasing conversion rates

Questions?

RFPG Seminar - Dos and Don'ts of Emailing for Lawyers Gavin Ward

Operations Director, Moore Legal Technology gavin@moorelegaltechnology.co.uk

David KerrLegal Marketing Executive, Moore Legal Technology david@moorelegaltechnology.co.uk

17th September 2014