Sanjay B Dalal, founder / CEO oGoing

www.sanjaydalal.com

Born in India. Moved to USAloves family, mentoring, networking …

Many Faces ;-)

My colorful side

Proud Moments

“It’s Kind Of Fun To Do The Impossible.”

- Walt Disney

1. 244.5 million U.S. users (2017)

2. Gmail one billion+ active users

3. iPhone email client share 33%, Gmail at 19%

Source: Statista, Techcrunch, Litmus

Source: Smart Insights

• Mailing List

• Segmentation

• Email Content

• Personalization

• Delivery Time

• Performance

• Automation

• List of Contacts with Emails

• Did they Opt-In? When?

• How to Increase Opt-In?

• Where to Find Contacts

• What not to do?

• Create Segments of Contacts– e.g. Prospects, New Sign-Ups,

Customers, Partners, VIP Customers, etc.

• 760% increase in email revenue from segmented campaigns

• What not to do?

• Gender / Age

• Location

• Job Title

• Company Size

• Interests

• Transactional: Past purchases / particular plan

• Behavioral: customers / prospects

• Subject Line – Most important

• First Line – 2nd most important

• Content Body

• Images and Videos

• Call To Action Buttons

• What not to do?

• A / B Testing of Subject Lines

• Test Two or More Subject Lines

–Are You Going To Business Owners Roundtable?

–You’re Invited To The Business Owners Roundtable

• What not to do?

• You're Invited To The Exclusive Business Owners Roundtable on June 14 Evening. How To Blast Off With Email Blasts.

• Top Subject Line Keywords

• upgrade “just” content “go” “wonderful” jokes “promotional” congratulations “revision” forecast “snapshot” token “voluntary” monthly “deduction” free delivery “available” new “alert” news “update” summer “weekend” thank you “breaking”

Source: many

• What and Why?

–Personalized subject lines 26% more likely to open

• <Name>, are you going?

• Content text in 1st person

• What not to do?

Source: Experian

• Sanjay, you're Invited To The Exclusive Business Owners Roundtable on June 14 Evening. How To Blast Off With Email Blasts.

• What Day?

• Tuesday #1

• Thursday #2

• Wednesday #3

• Weekend #4

• When?

• First time - 10 a.m.

• Second time - 8 p.m.

• Third time - 2 p.m.

• Fourth time - 6 a.m.

• Open Rates

• Number of Individual Opens

• Total Opens

• Click-Through-Rates

• Total Clicks

• Conversions

• Unsubscribes

• What not to do?

• What is Automation?

• e.g. List Activity

– Streamline communication.

– Welcome new subscribers

– Help subscribers get to know you

– Send follow-up emails based on their activity

• Why use Automation? If-Then-Else

• What not to do?

seo.ogoing.com

• www.ogoing.com/sanjaydalal

• ceo@ogoing.biz

• ceo@ogoing.com

• www.sanjaydalal.com

• Find Me on LinkedIn, Twitter, Facebook, Google+ …