Email’s Role in a World Gone “Mocial”

@rlevans, @Silverpop

Aren’t social and mobile both hotter

than email?

800M 500M (TODAY)

Not a fad…but a way of life

Smartphone Sales Pass PC Sales

Q4 2010

40+ Tablets Expected to Ship in 2011

What about the

2 billion?

2 Billion Email Users!

Radacati Group

Email marketers must adopt, adapt and improve.

Integration Context/Design

Humanisation Automation / Triggers

Email Marketing in a Mocial World

Transition: Share>Find>Follow>Like

Integration Context/Design

Humanisation Automation / Triggers

Impact on Email Marketing

Going Mobile / Design OVERLOAD

Where is My Email Being Read?

Old mouse New mouse

The New Design Challenge

Source: StyleCampaign.com, Litmus

Do Your Emails Have the Touch?

Integration Context/Design

Humanisation Automation / Triggers

Impact on Email Marketing

Old Rule:Sell the sizzle, not the steak.

New Rule:Educate with grilling tips, recipes

and wine pairing.

Let Customers Do the Selling

Integration Context/Design

Humanisation Automation / Triggers

Impact on Email Marketing

Social is the New Broadcast

Try Doing this with Social Media

Nurture

Transactional

Dynamic

Campaign Tracks

Triggered off Behaviour

Highly Personalised

Email’s Strengths

Low Volume, High ROI

40.2%TriggeredCampaigns

4.1%TriggeredCampaigns

Email Generated RevenueVolume of Emails sent

Social vs Email

Conversation Conversion

Email drives the ROI in Mocial

Email is Healthier than ever.

What are you doing to

advance your email programme

in a world gone mocial?

About Silverpop

• 1,400+ customers

• Across 38 countries

• 95% customer retention

• >2B msgs sent per month across our customer base

• Resource Centreat silverpop.com– White papers– Webinars– Blogs– Case studies– Newsletters

• Presentations on SlideShare– www.slideshare.net/Silverpop

New Whitepaper:The State of the Social Universe

Thank you!