Emerging Technologies Driving New Patient Care

transcript

Jared JohnsonUltera Digital

Steve KochSitewire Health

Russ MaloneySitewire Health

Understand the user’s Jobs

to be Done

Flickr: David Blaine

Who are these people?

Jared JohnsonPrincipal

Ultera Digital

Steve KochSenior Healthcare Strategist

Sitewire Health

Russ MaloneySenior Strategic Planner

Sitewire Health

• Overview of emerging healthcare wearables and Internet of Things (IoT) devices

• Barriers and how to overcome them• The human behavior influence• Takeaways for

marketing/technology experts

Today’s agenda

You’re familiar with today’s wearables. What comes next?

Patient care is changing, whether we want it or not.

The exam room is everywhere now.

Empowered Patients

Democratized Medicine Retail Clinics

Home Blood Tests

Quantified Self

Fitness Trackers

Remote Monitoring

Mobile Health(mHealth)

Telehealth

The current state of wearables and Internet of Things (IoT) in patient care

201533 million

2019148 million

The healthcare IoT market segment is poised to hit $117 billion by 2020.

Wearables in the exam room

Exam Room Tools – Apple Watch

Kareo Watch App

AirStrip Sense4baby

Cedars-Sinaiuses HealthKit to integrate EMR for 87,000 patients

At rollout, 300 patients connected

Apple Watches or other wearables

Google Clinical Research

Wearable

“Not a FitBit or Apple Watch competitor”

IoT (smart sensors) in the exam room

Smart Sensors

Monitor Hydration

Pixie Scientific

Smart Sensors

Monitor Glucose

Alcon/Google

Smart Sensors

Anti-Depressant Ingestible Sensor

and Skin Patch

Proteus/Otsuka

Smart Shoes Smart Brain Monitor

Boogio Bionic Foot Sensor BrainScope Ahead 200

The wave is coming. What barriers are coming with it?

Barrier #1:Consumer adoption

Flickr: shinya

Around 20% of consumers own a wearable.20 – 30% have a wellness app on their mobile device. Forrester 2015, HRI

Flickr: shinya

75% of wearable owners are early adopters.Half are younger than 35.

Nielsen, 2015

Flickr: shinya

HRI 2014

Flickr: shinya

What would you pay for a wearable?

HRI, 2014

Flickr: shinya

One-third of people hospitalized in the last year adopted a wearable after their hospital stay.

Rock Health, 2015

Barrier #2:Clinical adoption

MedPanell, 2015Med Panel, June 2015

15% of physicians reported discussing wearable health technology with their patients.

Keys to clinical adoption of wearables:

1. Population Health2. Interoperability3. Data quality

Barrier #3:Consumer engagement

Flickr: shinya

Less than half of wearable owners wear their devices every day.

HRI 2014

Flickr: shinya

One-third of users stopped using their devices after six months.Endeavor Partners 2014

Bridging the chasm

Technology adoption curve

EarlyMajority

LateMajority LaggardsInnovators

EarlyAdopters

Technology adoption curve

EarlyMajority

LateMajority LaggardsInnovators

EarlyAdopters

The chasm

Peak of inflated expectations

Trough of disillusionment

Slope of enlightenment

Plateau of productivity

Wearables

20132015

Gesture control

Technologies in 2011

Cloud platforms

E-reader

Internet TV

Behavioral sciences

Check the box if you wish to register with the NHS Organ Donation program

42% register✓

Check the box if you do not wish to register with the NHS Organ Donation program

82% register✓

Default choices

Behavioral techniques

Variable rewards

Goal- and task-setting Leaderboards

Defaultchoices

Team-based participation

Social comparison

Social contagiousness

Anticipated regret

Action prompts

Goal- and task-setting

Action prompts

Descriptive norms

What is your role?

Segment by psychographics, behaviors and motivations.

Understand the different journeys

your segments take.

to be Done

Lead nurturing

Lead scoring

Communication optimization

Personalized landing pages

Lead acquisition

CRM integration

Social marketing

Convert

Marketing Automation

to be Done

Motivation nurturing

Motivation scoring

Communication optimization

Personalized landing pages

Patient acquisition

EHR integration

Social marketing

Convert

Motivation Automation

• Integrate empowered patients into your communications plan and care model

• Anticipate consumers’ questions and behavior

• Use your marketing and technology skillset to provide better care for patients

Key points to take away

healthitmarketer.com

sitewirehealth.com/cruxpoints

Download this presentation at

HCICwearables.com

Jared JohnsonJared@ulteradigital.com@jaredpiano

Steve Kochskoch@sitewire.com@sitewirehealth

Russ Maloneyrmaloney@sitewire.com@russ_maloney