Emerging Technologies for Visual Communication

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Augmented & Virtual Reality, Wearable Glasses & Video-mapping

Isidro NavarroAugmented Reality Barcelona , La Salle Campus Barcelona

World Communication Forum – BarcelonaCentro de Cultura Contemporanea de Barcelona CCCB

INTRODUCTION

AUGMENTEDREALITYBARCELONA.COM@AR_BCN

Emerging Technologies for Visual CommunicationBy ISIDRO NAVARRO

AUGMENTED REALITY BARCELONA

INTRODUCTION

AR market studiesAugmented & Virtual Reality markets = 1.06 Billion $ (2018)“Virtual Reality & Augmented Reality Market – By Technology (Mobile & Spatial AR, Semi & Fully Immersive VR); By Sensors & Components (Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military, Gaming), By Geography (2013 – 2018) ”, published by MarketsandMarkets

INTRODUCTION

AUGMENTED REALITYReal world connected to virtual world in real-time

INTRODUCTION

VIRTUAL REALITYImmersive experiences for users in gamming and marketing

INTRODUCTION

INTERACTIONInteractivity could be the key to engage consumers into new

shopping experiences

WEB VIDEO

INTRODUCTION

SECOND SCREENExtra contents using smartphones or tablets

INTRODUCTION

ACTUALITY IN EYEWEAR GLASSES

‘AR will be the magic key for smart glasses’Joshua Flood, ABI Research at insideAR 2013

INTRODUCTION

Google Glass EVOLUTION

INTRODUCTION

NEXT STEPGOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices

DEVELOPMENT

SOFTWARE DEVELOPMENT KIT - SDK

METAIO

ARPA - SDK

WIKITUDE - SDK

CATCHOOM

APPLICATIONS

CAR INDUSTRY METAIO Hands-Free Car Manual

WEB VIDEO

APPLICATIONS

NAVIGATIONARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions.

WEB VIDEO

APPLICATIONS

EUROLEAGUE BASKETBALLFans experience can be improved with unique points of views

WEB VIDEO

APPLICATIONS

PUBLISHINGLAYAR app for augmented contents and interactive printings

WEB VIDEO

APPLICATIONS

SMART GLASSES IN AVIATION INDUSTRY

APPLICATIONS

TOURISMThe history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life.

WEB VIDEO

APPLICATIONS

EDUCATIONAndrew V. Heuvel – class of physics in remote with glasses

APPLICATIONS

TRANSLATORWORD LENS translates in real-time with Augmented Reality

WEB VIDEO

APPLICATIONS

HELPING DISABLED PEOPLESmart glasses devices can break new frontiers for people with disabilities.

ISIDRO NAVARRO@inavarrod

Thank you!