Emerging Technologies in Business

Qantas Airways

By: Troy kavan

About Qantas Airways

Qantas Airline motto is "Qantas - The Spirit Of Australia". The airline's name comes from the words "Queensland and Northern Territory Aerial Services" in 1920.

Qantas built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.

Qantas provides very generous facilities and

services to their customers. Due to these technologies, it will be many

improvement in the future which is the strongest plus point for them

Qantas Distance Qantas is widely regarded as the world's

leading long distance airline and one of the strongest brands in Australia.

Web & Mobile App Advantages to develop the technologies which Qantas

already using in their organization and going on worldwide on web internet and mobile web are the biggest adoptable technology for Qantas Airlines.

Technologies are used e-Commerce Social Networking Wireless networking Mobile web e-CRM & e-EMP Online Marketing Search Engine

e-Commerce

Conducting business online. Selling goods or services, in the traditional sense base on electronically.

B2C Business to Customer B2B Business to Business C2C Customer to Customer

Mobile Web Application The Mobile Web refers of using

Internet connected applications or Web application access to the Internet from a mobile device.

Social Networking Social networks are groups of individuals

who share a commonality. Their common bond of social networks such as members live, interest,, and common friends.

Wireless Networking Wireless Networking is a term used to

describe telecommunications in which electromagnetic waves carry the signal over part or the entire communication path. The self-service system, which relies on smartchip Q Cards and wireless Q Bag Tags,

e-CRM & e-ERP e-ERP (e-Enterprise Resource Planning)

system allows organisation to integrate engineering, customer service, planning, materials, manufacturing, finance, and human resources across a single facility or across multiple locations.

E-CRM  (e-Customer Relationship Management) systems helps organisation track and manage customer relations.

Search Engine

Web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called “Hit”

Mobile web The Mobile Web refers of using Internet

connected applications or Web application access to the Internet from a mobile device.

The traditional of access the Web has been via fixed line or land line services. Mobile Web is becoming more accessible by portable and wireless devices.

Qantas’s Mobile App ● Booking; flight booking and rebooking

● Mobile check-in and boarding passes; boarding pass sent to mobile phone as bar code;

passenger holds phone up to bar-code reader upon boarding plane

● Website optimization; websites designed to accommodate various mobile

device footprints (smaller displays, different font sizes) ● Messaging;

targeted messages and advertisements sent to passengers’ mobile

Mobile App

Impact Mobile web

Advantage of Mobile App

Improved User Experience: Brand Identity: Portability and Connectivity: Competitive Advantage: New Advertising Opportunities:

Online Marketing It is the way to doing marketing and selling

products by using online application of networks through the internet or mobile phone

It is also contain aim or strategy in order to achieve the result of online marketing.

Also known like Internet marketing or web marketing, online marketing

Impact of Online Marketing

Search-Engine Optimization (SEO): marketing techniques to increase their visibility in the search engine page results. It shortlist good companies and opportunity to get advantage over competitor

Have a Blog/Website: people can find and a handy way of referring and their choices

Online Advertising: Google AdWords is the best example of Pay-per-click online marketing program

Another online advertising strategy may wish to try is creating and posting an online video

continue

Social Networking: Twitter, Facebook, Marketing online through social through the web application

Email Marketing: marketing through emails directly to people who interested in the products or services.

Viral Marketing: Company websites that let visitors email interactive games or funny video clips like Secondlife

Competitor organization - VirginBlue

Advantage on search-engine: 24 hours a day, 7 days a week, 365 days a year. save money and time period to reach people for business.

To accept PayPal for ticket purchases: Virginblue is now accepting PayPal credit cards for online payment. Passengers can pay by PayPal or their own bank account

Secure payment. PayPal’s online payment platform with over 94 million users will enable to reach out to their network

Jetstar and Virginblue

Qantas’s Youtube Tec.

http://www.youtube.com/watch?v=QXvQ6i85G0U&feature=related

The five organizational advantages

• Competitive advantage: strong brand name, many attractive destinations

• Return on investment (ROI): strong market all over Australia

• Customer convenience: online marketing and latest technologies

• Demand: depend on period of seasons • Streamlining operation: e-SCM, e-CRM

Future advantages

Future advantages

Aircraft television: Qantas has video in TV screen with person who explains all welcoming introduction, staff of aircraft, and safety information for handicap people

Apple technology: introduce all Australian Qantas Club, moving into Apple environment. They offers the latest generation Macs with latest technology

continue Seat Selection: select seat before

departure Economy class Business Class

continue Smart cards Check-In: new smart cards

with chip technology check in at kiosks boarding pass

continue

USB ports and PC power: for short distance travelling

Allow to charge or use their smartphones and laptops during flights.

X-ray Multi-view Topography: clearer, and more powerful than older machines.

It made security process both easier and quicker, reduce delays caused by people

Conclusion

Qantas adopt many latest technologies

Attract customers for conveniences Strong brand market as competitive

advantage Start new business Jetstar for

middle class people