The Broke Socialite Does...Empire Building 101

Agenda

Welcome & Introductions

The Broke Socialite Story

BRAND New. BRAND You.

Social Media Intent

Break

$$$$$ (Need I Say More?)

Now What?

General Q & A Session

Once Upon A Time...

The Broke Socialite Story

Always a DREAMER

Enjoyed CHALLENGES

LEADER (read:bossy)

RISK taker (led to many spankings)

Big THINKER

Then There Was The Empire...

15 years in Corporate America (pharmaceutical & technology field training) / Last 3 = Dreadful

Found my voice through The Broke Socialite blog in January 2006

Joined Twitter & Facebook 18 months ago

Resigned from job 3 months ago

Haven’t looked back

Full-time Empire Builder & Chief Lifestyle Officer

What’s YOUR Story?

“Passion is EVERYTHING!”

---Gary VaynerchukCrush It: Why NOW Is The Time To Cash In On

Your Passion2009

Who Is This Guy?

www.tv.winelibrary.com

The Gospel According To Gary Vee

Love your family.

Work super hard.

Live your passion.

The Broke Socialite Timeline

January 2006 - Began The Broke Socialite Blog

November 2008 - Overhauled the blog creatively

November 2008 - Joined Facebook & Twitter

January 2009 - Began to DELIBERATELY position TBS as a brand and influencer

Spring 2009 - Created the business plan that is being implemented now

Speaking engagements

Aligning strategically with marketers

Created The Broke Socialite Media, LLC (legally and financially)

Fall 2009 - Began the development of The Broke Socialite Does...Events Series

The Broke Socialite Media, LLC

TBS Does...

Miss Pinkie’s Press

HingeSocial Media

Consulting

The Broke Socialite Organization Chart

Blogging

Be consistent.

Proofread.

Create an editorial calendar.

Prevent burnout by being realistic and engaging guest writers.

Develop a terms of engagement.

Disclose relationships with marketers.

Analyze your metrics.

Repurpose content.

Comment on other blogs.

Facebook

Create separate pages: personal and brand.

Update status often.

Utilize tools such as Selective Tweets, Networked Blogs, FourSquare.

Be careful with tagging.

Engage with your community.

Utilize Insights metrics to learn your community.

Twitter

Determine if you will have personal and/or brand handles

Engage. Not a monologue.

Edit your followers and those you follow.

Build lists.

Align with like brands. See who they follow.

Use a productivity tool like Hoot Suite or Tweet Deck.

Quality versus quantity.

Don’t spar.

Share brand-centric tips, tricks, ideas.

Be courteous and follow The Golden Rule.

15 Minute Break

We’ll Resume In 5 Minutes

The Broke Socialite Media Brand

Relatable

Honesty and Trustworthiness

Transparency

Reliable source for tips and resources

Fun

Budget and value

Inspirational

Your Brand: What Does It Say?

Be Confident In Your Area of Expertise

What do you offer that no one else can?

Stand out in the crowd. Blending in is not good enough.

Identify personal qualities that you want others to associate with your brand.

Once you’ve established a niche, it’s important to reflect that image in your day-to-day interactions.

Utilize The Web To Your Advantage

Ensure that your blog/web presence is up to par.

Your writing should reflect your personality and be clear/concise.

Photos of yourself are helpful.

Invest in a Flip camera. Readers LOVE vlogs.

Engage in social media which enhance Google search results.

Writing and Blogging

Update your blog at least once a week.

Spread the word about your blog; especially on Twitter and Facebook.

Join a blog network.

Consider publishing your blog into a guide.

Make Headlines!

Add media influencers to your network.

Host a BlogTalk radio or UStream show based on your area of expertise.

Use HARO.

Cross-promote any appearances using social media.

Personal Appearances

Attend networking events.

Be prepared to give a 30-second overview of your brand at all times. Tailor and refresh as necessary.

Seek out opportunities to speak at conferences and workshops about your area of expertise.

What Are Your Branding Challenges?

Brandbuilding Tips For Your Empire

Be responsible.

Be authentic.

Consider your audience.

Exercise good judgement.

Understand community.

Respect copyrights.

Exercise shameless self-promotion but do not be obnoxious.

Protect confidential information.

Bring value.

Be productive.

Show Me The Money!(a.k.a. Generating Profits From Your Passion)

What Stands Between You and The Money?

Pillars of Empire Monetization

Focus on your passion.

Fulfill others’ needs and wants.

Determine if you’ve mastered your passion.

Are you passion-driven or profit-driven?

Do you know HOW to make money?

Are you willing to take a leap of faith?

Empire Monetization School of Hard Knocks

Be willing to perform your passion for free.

Establish and know your worth.

The money does not always come overnight; but it comes.

Be willing to negotiate (if applicable).

Q & A

Thank You!